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Omnichat, the leading omnichannel customer experience platform, today announces its evolution into an AI-Native Agentic Customer Experience Platform with the launch of the upgraded Omni AI. This major technological leap is engineered to provide enterprise clients with a sophisticated, autonomous AI workforce. Backed by two consecutive years of 130% YoY growth in Southeast Asia and having empowered global clients to generate over US$100 million in revenue, Omnichat is leveraging advanced Agentic
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Success Cases
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Established in 1993, Vita Green Group has achieved remarkable success in the health supplement industry. With three GMP-certified pharmaceutical factories, over 150 retail stores and counters, and a vast network of more than 8,000 global sales points, proving that the company is undoubtedly one of the recognised leaders in the field. The company offers a diversified range of patent brands, with over 150 product genres, catering to customers in Asia, Europe, and the United States. Vita Green Grou
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Launched its first retail outlet in 1987, bossini has over 1,000 stores worldwide and is headquartered in Hong Kong. Committed to providing customers with a positive and optimistic life attitude, bossini not only offers a wide range of quality apparel products, but also delivers a pleasant and joyful omnichannel shopping experience. Customers in Hong Kong anticipate a smooth and seamless customer journey, regardless of the channels they use. Adopting a holistic omnichannel approach has become
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Currently, with twelve brick-and-mortar stores in Hong Kong, kapok has set foot here since 2006 with the goal to discover and bring customers to a selection of ‘future classics’. From the first lifestyle select store in Hong Kong to an internationally renowned brand for its unique vision of fashion and design, kapok constantly delivers a refreshing and distinctive shopping experience to customers. With Omnichat’s chat commerce solutions, online shoppers can now explore the diverse se
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First opened in 1998, iORA is dedicated to offer good-quality wardrobe essentials for modern-day women and men that complete the look for all seasons and occasions. Aiming to provide a seamless shopping experience for customers, iORA has adopted Omnichat’s conversational commerce solutions to communicate with customers via messaging apps across Singapore and Malaysia markets. The fashion brand established multiple customer touch points to reach their target customers, understand their needs and
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Founded in 1976, Benefit Cosmetics (under LVMH group) believes that laughter is the best cosmetic because when we are laughing and having fun, that’s when we are at our most beautiful. With a global presence of over 3,000 BrowBars, and a team of 5,000 adept beauty service professionals across 59 countries, Benefit not only tends to our eyebrow needs but also encourages us to embrace our confidence and have fun. In today’s digital age, Benefit Cosmetics is dedicated to meeting its custome
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As a pioneer in branded healthy lifestyle products, OSIM leverages on new and patented technologies to develop well-being products and a variety of chairs that are rich in features and excellent in quality. By adopting Omnichat’s online-merge-offline (OMO) sales feature, OSIM seamlessly combines its digital interactivity with offline sales, and provides pre-sales and after-sales support via WhatsApp. The sales performance and revenue have been improved with its customer-centric strategy. The
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Omni-Channel
Boost Seasonal Sales with WhatsApp Coupons
With global e-commerce holiday sales now exceeding $1.29 trillion and mobile commerce accounting for over 60% of online traffic during peak days, the battle for attention has moved from the inbox to the chat app. While email open rates hover around 20%, WhatsApp boasts a staggering 98% open rate, making WhatsApp coupons the most effective way to cut through the noise. For performance marketers facing rising customer acquisition costs (CAC), leveraging high-intent channels isn’t just an option—
WhatsApp Usernames & BSUID: The Essential Guide for Your Business 2026
As WhatsApp prepares for the phased rollout of its privacy protection policies starting in June 2026, Meta is set to officially launch the “Usernames” feature. This transition introduces a new backend identification mechanism: the Business-Scoped User ID (BSUID). For businesses using the WhatsApp Business Platform, adopting this identifier is essential to prevent service disruptions and ensure you can continue reaching your customers effectively. 💡 Key Takeaways: Privacy-First Messaging: What
WhatsApp Channels vs WhatsApp Broadcast for Business (2026)
WhatsApp Channels was first introduced by Meta in June 2023 and expanded to over 150 countries in September 2023. It is a one way broadcast feature within WhatsApp that allows organisations, companies, and creators to share updates with followers separately from personal chats. Followers can receive channel updates, react with emojis, and view content such as text, images, videos, stickers, and polls, but they cannot reply directly through chat. For businesses, WhatsApp Channels can be useful fo
Designing Seamless Customer Experiences (CX) with WhatsApp Business API in 2026: The Ultimate Guide for CX & IT Leaders
The 2026 Landscape: From “Omnichannel” to “Unified Intelligence” In 2026, the tolerance for fragmented communication has vanished, as 85% of customers now admit they will abandon a brand entirely if their issue isn’t resolved on the first contact. To combat this churn, CX and IT leads are prioritizing “Memory-rich AI”—a system that leverages the WhatsApp Business API to retain context, language preferences, and purchase history across every interaction. By centralizing data into a single sourc
2026 Facebook Algorithm Analysis: 5 Metrics to Boost Reach!
Many brands and social media managers have noticed that despite having a large number of followers, organic reach continues to hit new lows. This is not a sign of Facebook’s decline, but rather that Meta’s algorithm has fully transitioned toward “proactively recommending content based on user preferences.” To break through in 2026, you must understand the logic behind these algorithmic shifts. This article breaks down the 5 core metrics of the Facebook algorithm and teaches you how to use Reel
OMO Retail Explained: Connecting Online and Offline Sales
The boundary between digital and physical commerce has vanished, leaving retail operations to grapple with siloed data and fragmented customer journeys. OMO Retail (Online-Merge-Offline) solves this by creating a unified ecosystem where online and offline retail function as a single entity, ensuring every interaction—whether in-store or on a smartphone—is captured and leveraged for growth. Key Highlights for OMO Retail Explained: Connecting Online and Offline Sales- Modern shoppers research
Facebook Marketing Messages Cost-Saving Strategy: Saving Costs Through Broadcast Segmentation
Meta has recently transitioned its original Facebook Recurring Notifications into the more commercially scalable Marketing Messages. Unlike the previous free model, Facebook Marketing Messages are now charged based on the volume of messages sent. This means brands must move away from mass broadcasting and instead use precision segmentation to plan content and target audiences. This ensures every cent of the budget is spent on customers with real conversion potential, thereby increasing engagemen
Facebook Chatbot Tutorial: The Ultimate Guide to Messenger Interactive Marketing
Facebook Chatbot (Messenger Bot) leverages automation to bridge the gap between customer service efficiency and marketing performance. As a vital channel for building instant connections and driving conversions on Fan Pages, this guide explores setup methods, automated marketing layouts, and post-engagement strategies to help you master conversational commerce. 💡 Key Highlights: Facebook Chatbot GuideFacebook Chatbot Integration & Setup: Seamlessly connect your Facebook Page via Omnichat
Facebook / Instagram Live Shopping Guide: 3 Key Secrets to Boost Sales (With Brand Case Studies)
As Facebook and Instagram Live technologies mature and online shopping becomes the norm, livestreaming has become a premier choice for brand promotion. For brands looking to break the “high views, low sales” deadlock, the key lies in leveraging automation to capture spontaneous purchase intent. This article breaks down three major winning strategies for FB/IG Live. Through real-world brand success stories, we reveal how to turn livestream hype into e-store sales and offline traffic using keyword
WhatsApp Marketing for Beauty Brands: Click-to-WhatsApp Ads & CAPI Guide
The beauty industry is a battlefield. Bold lipsticks clash with innovative moisturizers, all vying for customer attention. But with competition fiercer than ever, more than simply having the best product is required. You need a strategy that connects with your audience on a personal level. 💡 Key Highlights of Click-to-WhatsApp Ads & CAPI Guide for Beauty Brands- The 2020 privacy updates disrupted traditional social media advertising, making it harder for beauty brands to target and conver
【IG Automation】Set Up Auto-Reply on Instagram DMs
According to Hootsuite data, Instagram is the world’s third most-used social platform. As businesses’ exposure on Instagram continuously increases, the volume of DMs (direct messages) and post comments grows significantly, often making manual replies difficult to manage and leading to missed potential customers. By setting up Instagram auto-reply, brands can respond to customers instantly, converting every interaction into a business opportunity. This article will provide a detailed overview
A Step-by-Step Guide to Setting up Instagram’s Auto-reply
Instagram, one of the most widely used social media platforms, has almost reached the number of users of Facebook and WhatsApp. Currently, the reach rate and interaction rate of Instagram are much higher than Facebook. Setting up the auto-reply for Instagram posts helps brands to manage Instagram more efficiently. The average reach rate of Instagram varies based on the number of followers of the account. The reach rate of posts ranges from 12.7% to 26.3%, and the reach rate of story updates rang
Essentials for GBA Business: Managing WhatsApp, WeChat, and LINE on One Platform to Solve Cross-border Team Collaboration Challenges
As the Greater Bay Area (GBA) economic circle undergoes deep integration, business service boundaries have expanded across regions. However, as business scales, fragmented communication channels have become a significant “stumbling block” to growth. Whilst Hong Kong customers typically use WhatsApp, mainland clients cannot live without WeChat, and other Asia-Pacific markets like Taiwan and Japan may prefer LINE. For cross-border teams, switching contexts in a second, mastering customer data acro
LINE Official Account (LINE OA) Tutorial 101: From Setup To Features
For brands expanding business in regions like Hong Kong, Taiwan, Japan, and Thailand, a single communication strategy is no longer sufficient to meet market demands. Especially in Taiwan, LINE is the most used messaging platform, making it an indispensable channel for enterprise customer communication and marketing. This article provides you with a complete beginner’s guide to the LINE Official Account (LINE OA), covering account types, application, setup, and maximising LINE operational effecti
How Can Hubspot Integrate Line and WhatsApp Conversations and Contacts? Use Omnichat to Connect Social Messaging with Your CRM System.
Omnichat integrates with HubSpot to sync LINE and WhatsApp conversations and contact data, automatically assign Contact Owners, and trigger automation workflows—enhancing sales and customer service efficiency. For many businesses, HubSpot is the core tool for contact management and sales automation, but real customer interactions often take place on messaging platforms like LINE and WhatsApp. When service agents need to constantly switch between platforms and the CRM system to access customer
basiik Converted Social Traffic to Loyal Members with Omnichat, Achieving ROAS 200+
Founded by the esteemed Taiwanese beauty expert, Mr. Kevin, basiik champions a philosophy centred on purity and safety in hair and skincare. Designed for consumers who prioritise quality, health, and well-being, basiik has rapidly gained popularity among women of all ages, as well as younger demographics. Headquartered in Taiwan, the brand strategically serves the wider Asia-Pacific region, offering seamless delivery to key markets including Hong Kong, Singapore, and Malaysia. basiik partnered w
Essentials for GBA Business: Managing WhatsApp, WeChat, and LINE on One Platform to Solve Cross-border Team Collaboration Challenges
As the Greater Bay Area (GBA) economic circle undergoes deep integration, business service boundaries have expanded across regions. However, as business scales, fragmented communication channels have become a significant “stumbling block” to growth. Whilst Hong Kong customers typically use WhatsApp, mainland clients cannot live without WeChat, and other Asia-Pacific markets like Taiwan and Japan may prefer LINE. For cross-border teams, switching contexts in a second, mastering customer data acro
WeChat Official Accounts Guide for Business (2026)
With over 1.4 billion monthly active users, WeChat is one of the most powerful and widely used messaging and lifestyle platforms in China. As the leading messaging app in the Chinese market, WeChat serves as the primary gateway for brands to discover and engage with consumers. Developed by Tencent and known as Weixin (微信) in Mainland China, the app plays an essential role in daily life, supporting messaging, social sharing, mobile payments, service bookings, and online shopping. 💡 Key Tak
WeChat Web & WeChat Desktop Guide (2026): Login, Features & Download
WeChat Web allows users to access their WeChat account directly from a browser, while WeChat Desktop provides a downloadable application for PC and Mac. Both options make it easier to manage conversations, transfer files, and stay connected without using a mobile device. Many professionals use WeChat Web or WeChat Desktop on PC to manage conversations while working. With over 1.4 billion monthly active users, WeChat has become a vital tool for personal communication and business operations. User
WeChat Official Account Marketing: Boost Brand Visibility
WeChat official accounts are vital tools for brands to maximize their marketing potential by building direct, effective connections with their audience. By leveraging versatile features and curated content, businesses can effortlessly share news and educational updates to ensure constant engagement and deliver a distinctive brand experience. 💡 Key Highlights of WeChat Marketing- WeChat marketing is evolving, with brands shifting toward Service Accounts to drive higher engagement and direct co
OmniAI x Future Commerce Summit
Join us at the OmniAI x Future Commerce Summit, where industry experts from Meta and different brands will explore the transformative potential of WhatsApp Marketing and AI solutions.
Latest Features
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Agentic AI is emerging as a game-changer, enabling a paradigm shift towards autonomous execution of complex processes that go beyond traditional AI capabilities. Businesses are increasingly interested in leveraging AI agents for customer service, marketing, and sales functions. However, effective implementation necessitates a comprehensive understanding of AI Agent workflows. What is an AI agent workflow? Agentic AI refers to AI systems that can independently understand, plan, and execute comple
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The dawn of the AI age has sparked a thrilling revolution across industries, leaving many wondering how to harness AI or AI agents in business. Omni AI agents, for example, are sophisticated digital assistants poised to revolutionise customer service, sales, and marketing. But what exactly are these intelligent virtual agents, and how can they elevate your conversational and agentic AI strategy? What are AI agents / Agentic AI? AI agents, also known as Agentic AI, are autonomous software progr
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When discussing Online-Merge-Offline sales, you might think of the actual purchasing behaviour across various channels. However, before customers make any purchases, how do they first engage with your brand and products? Social ads could be the solution. With their cost-effectiveness and robust tracking capabilities, they have emerged as a major trend in today’s competitive market. Online stores can leverage digital advertising for product promotion, while physical stores can also utilise it t
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FAQ
What is WhatsApp Business API?
Similar to your WhatsApp app on your mobile phone, WhatsApp Business API is a messaging channel used to communicate with your contacts; potentials, leads, and customers alike. WhatsApp Business API is a solution for businesses who would like their agents to communicate with their customers via a single WhatsApp account. That's right, your agents will not need to use their personal number to communicate with your customers! Having said that, WhatsApp Business API is a messaging channel without a frontend interface. That's why you will have to use a trusted omnichannel platform like Omnichat to integrate this channel and be able to communicate with your customers seamlessly. Contact us to find out more!
What is Omnichat and why should we subscribe to it?
Omnichat is a leading provider of WhatsApp Business Platform solutions, dedicated to helping businesses enhance their customer communication and drive growth. With our expertise and advanced features, we offer a seamless integration of various messaging channels, such as Instagram, Facebook Messenger, and of course, WhatsApp Business API nto your existing systems, enabling you to leverage automated messaging, chatbot development, and personalized customer interactions. As your business grows, Omnichat can scale to meet your evolving needs, ensuring uninterrupted service and support. With a proven track record of success, Omnichat is your trusted partner for unlocking the full potential of an omnichannel platform with your integrated messaging channels and revolutionizing your customer interactions.
How much does a subscription plan cost?
Our subscription plans are customisable. Schedule a demo to discuss your requirements and receive a tailored pricing proposal.