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By 2026, retail will no longer be defined by channels or touchpoints. It is determined by intelligence. Industry research shows that more than 70% of retailers are actively investing in AI-driven customer experience, while over 60% of consumers expect personalised recommendations as a default, not a bonus. At the same time, social and messaging platforms have become primary discovery environments, and conversational commerce continues to grow as a share of global digital transactions. These forc
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Success Cases
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Currently, with twelve brick-and-mortar stores in Hong Kong, kapok has set foot here since 2006 with the goal to discover and bring customers to a selection of ‘future classics’. From the first lifestyle select store in Hong Kong to an internationally renowned brand for its unique vision of fashion and design, kapok constantly delivers a refreshing and distinctive shopping experience to customers. With Omnichat’s chat commerce solutions, online shoppers can now explore the diverse se
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First opened in 1998, iORA is dedicated to offer good-quality wardrobe essentials for modern-day women and men that complete the look for all seasons and occasions. Aiming to provide a seamless shopping experience for customers, iORA has adopted Omnichat’s conversational commerce solutions to communicate with customers via messaging apps across Singapore and Malaysia markets. The fashion brand established multiple customer touch points to reach their target customers, understand their needs and
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Founded in 1976, Benefit Cosmetics (under LVMH group) believes that laughter is the best cosmetic because when we are laughing and having fun, that’s when we are at our most beautiful. With a global presence of over 3,000 BrowBars, and a team of 5,000 adept beauty service professionals across 59 countries, Benefit not only tends to our eyebrow needs but also encourages us to embrace our confidence and have fun. In today’s digital age, Benefit Cosmetics is dedicated to meeting its custome
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As a pioneer in branded healthy lifestyle products, OSIM leverages on new and patented technologies to develop well-being products and a variety of chairs that are rich in features and excellent in quality. By adopting Omnichat’s online-merge-offline (OMO) sales feature, OSIM seamlessly combines its digital interactivity with offline sales, and provides pre-sales and after-sales support via WhatsApp. The sales performance and revenue have been improved with its customer-centric strategy. The
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Established in Italy in 1911, the international sportswear giant FILA has become one of the most beloved and renowned sports brands with its heritage Italian design DNA, impeccable quality, true innovation, and extraordinary beauty. Leveraging the power of WhatsApp, the brand pushed on its digital transformation strategy by adopting Omnichat’s chat commerce solutions to deliver a complete and multi-faceted shopping experience. Replace SMS with WhatsApp to provide two-way communication for pers
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Established in 2003, Mamaway develops and sells reasonable commodities for mothers, and also provides the most basic education and practical operation starting from ‘holding a child’, which is to let new mums know the needs of them and their babies at different stages and how to effectively meet these needs! Mamaway now has more than 60 direct-retail stores worldwide including Taiwan, Malaysia, Singapore, Indonesia, the Philippines, Jordan, the United States, etc. Mamaway Malaysia has adopted Om
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Omni-Channel
2026 Customer Retention Strategy: Boosting Repurchase Intent and Brand Loyalty
In the retail and e-commerce battleground of 2026, competition has shifted from “acquiring new customers” to “customer retention.” As AI-generated ads flood social media and overwhelm consumers, the cost of acquiring a new customer (CAC) has soared. To stand out in 2026, the key is no longer how many new people you reach, but how you use conversational technology and deep data to build irreplaceable connections with existing customers, ensuring stable repurchase rates. Why Customer Retention Out
Lead Generation for Real Estate Agents: How Property Developers Use WhatsApp to Convert Leads
Today’s property buyers primarily use mobile devices to discover new developments. They browse listings on Facebook, explore visuals and videos on Instagram, and communicate daily with friends and family on WhatsApp. As a result, buyers now expect fast, personal, and conversational responses rather than static enquiry forms or delayed callbacks. This behavioural shift is reshaping lead generation for real estate agents and property developers. Instead of forcing prospects through long forms or
WhatsApp Business API vs WhatsApp Business: Which One Should You Use in 2026?
WhatsApp Business API vs WhatsApp Business is an important business decision for any brand in 2026. With more than one billion people using messaging platforms like WhatsApp, Facebook Messenger, and Instagram Direct to communicate with businesses every week, the shift toward real-time conversations is only accelerating. Meta’s data shows that 75% of customers prefer to message a business, and 66% are more likely to choose a brand that offers messaging support. Understanding the differences bet
7 Tips to Transform Your Retail Business using WhatsApp
Conversational commerce is transforming the retail landscape, and WhatsApp is leading the way. The WhatsApp Business App and WhatsApp Business Platform (API) serve different needs for retailers. The Business App is free and can be set up directly by the business, while the API requires working with an official WhatsApp Business Solution Provider. Why WhatsApp Marketing Matters for Retail WhatsApp has become an essential tool for retailers to connect directly with their customers. Whether you are
【Facebook Automation】Set Up Auto-Reply on Facebook Messenger (with case study)
According to Statista data, Facebook is the most used social platform globally and has become a crucial channel for businesses to acquire new customers and maintain relationships. However, relying on manual replies for Facebook’s massive message volume is challenging and risks losing customers. This article introduces Facebook Messenger Auto-Reply as the essential solution. We break down the definition, benefits, setup methods, and practical success cases, showing you how to instantly convert ev
basiik Converted Social Traffic to Loyal Members with Omnichat, Achieving ROAS 200+
Founded by the esteemed Taiwanese beauty expert, Mr. Kevin, basiik champions a philosophy centred on purity and safety in hair and skincare. Designed for consumers who prioritise quality, health, and well-being, basiik has rapidly gained popularity among women of all ages, as well as younger demographics. Headquartered in Taiwan, the brand strategically serves the wider Asia-Pacific region, offering seamless delivery to key markets including Hong Kong, Singapore, and Malaysia. basiik partnered w
Facebook Lead Ads x CRM Integration: Unlock a Seamless Journey from Prospects to Sales
Turning potential customers into actual sales and expanding audience reach are key marketing challenges for businesses today. Facebook Lead Ads are specifically designed to meet these needs by enabling customers to share their personal information easily through pre-filled forms and a simplified submission process. This gives businesses direct access to essential customer data—such as names and email addresses—reducing drop-off rates and boosting lead collection efficiency. Facebook Lead Ads
From Click to Counter: How Social Ads Bridge Online and Offline Sales Analytics for Omnichannel Success
When discussing Online-Merge-Offline sales, you might think of the actual purchasing behaviour across various channels. However, before customers make any purchases, how do they first engage with your brand and products? Social ads could be the solution. With their cost-effectiveness and robust tracking capabilities, they have emerged as a major trend in today’s competitive market. Online stores can leverage digital advertising for product promotion, while physical stores can also utilise it t
【IG Automation】Set Up Auto-Reply on Instagram DMs
According to Hootsuite data, Instagram is the world’s third most-used social platform. As businesses’ exposure on Instagram continuously increases, the volume of DMs (direct messages) and post comments grows significantly, often making manual replies difficult to manage and leading to missed potential customers. By setting up Instagram auto-reply, brands can respond to customers instantly, converting every interaction into a business opportunity. This article will provide a detailed overview
How Beauty Brands Can Chat Their Way to Customers’ Love (and Avoid Missing Out!)
The beauty industry is a battlefield. Bold lipsticks clash with innovative moisturisers, all vying for customer attention. But with competition fiercer than ever, more than simply having the best product is required. You need a strategy that connects with your audience on a personal level. The Disconnect: When Privacy Updates Threw a Wrench in the Machine Cast your mind back to the tumultuous year of 2020. Remember the seismic shift in the digital marketing landscape caused by Apple’s privacy up
A Step-by-Step Guide to Setting up Instagram’s Auto-reply
Instagram, one of the most widely used social media platforms, has almost reached the number of users of Facebook and WhatsApp. Currently, the reach rate and interaction rate of Instagram are much higher than Facebook. Setting up the auto-reply for Instagram posts helps brands to manage Instagram more efficiently. The average reach rate of Instagram varies based on the number of followers of the account. The reach rate of posts ranges from 12.7% to 26.3%, and the reach rate of story updates rang
Transform Your Business with WhatsApp, Facebook Messenger and Instagram Direct
On 20th Sep, Meta held its second edition of the ‘Conversations’ event in India to explore the future of businesses by messaging. Not only shared the latest statistics and success stories on business messaging, Meta also introduced the newly launched and upcoming product features including WhatsApp Flows, Meta Verified for businesses and WhatsApp Channels. Entering a new era stressing personalisation, many brands have started developing new business possibilities and meaningful customer relati
LINE Official Account (LINE OA) Tutorial 101: From Setup To Features
For brands expanding business in regions like Hong Kong, Taiwan, Japan, and Thailand, a single communication strategy is no longer sufficient to meet market demands. Especially in Taiwan, LINE is the most used messaging platform, making it an indispensable channel for enterprise customer communication and marketing. This article provides you with a complete beginner’s guide to the LINE Official Account (LINE OA), covering account types, application, setup, and maximising LINE operational effecti
How Can Hubspot Integrate Line and WhatsApp Conversations and Contacts? Use Omnichat to Connect Social Messaging with Your CRM System.
Omnichat integrates with HubSpot to sync LINE and WhatsApp conversations and contact data, automatically assign Contact Owners, and trigger automation workflows—enhancing sales and customer service efficiency. For many businesses, HubSpot is the core tool for contact management and sales automation, but real customer interactions often take place on messaging platforms like LINE and WhatsApp. When service agents need to constantly switch between platforms and the CRM system to access customer
basiik Converted Social Traffic to Loyal Members with Omnichat, Achieving ROAS 200+
Founded by the esteemed Taiwanese beauty expert, Mr. Kevin, basiik champions a philosophy centred on purity and safety in hair and skincare. Designed for consumers who prioritise quality, health, and well-being, basiik has rapidly gained popularity among women of all ages, as well as younger demographics. Headquartered in Taiwan, the brand strategically serves the wider Asia-Pacific region, offering seamless delivery to key markets including Hong Kong, Singapore, and Malaysia. basiik partnered w
beautySTAGE Achieved 71% LINE OA Binding Rate and 7.5x Conversion Uplift with Omnichat’s OMO Innovation
Shin Kong Mitsukoshi, a prestigious department store chain in Taiwan, has earned widespread acclaim from consumers and received the Retail Asia Awards 2023—often hailed as the “Oscars” of the retail industry. A cornerstone of its success lies in its seamless integration of online and offline channels, delivering a truly consumer-centric omnichannel experience. beautySTAGE, a cosmetics retail brand operating under Shin Kong Mitsukoshi, focuses on expanding its market penetration. By offerin
WeChat Official Account Guide for Business
With over 1.4 billion monthly active users, WeChat is one of the most powerful and widely used messaging and lifestyle platforms in China. Developed by Tencent and known as Weixin (微信) in Mainland China, the app plays an essential role in daily life, supporting messaging, social sharing, mobile payments, service bookings, and online shopping. Used for both personal and business purposes, WeChat functions as a “super app”, combining social networking, e-commerce, and financial tools in one pl
How to Use WeChat Web & WeChat Desktop on PC: Login, Features & Download Guide (2026)
With over 1.4 billion active users, WeChat has become a vital tool for personal communication and business operations. Users engage in communication with family and friends within the app, or receive various information through WeChat official accounts and mini-programs, even directly completing purchases. While the mobile app remains the most popular, many users prefer using WeChat Web or the WeChat Desktop version on their PC or Mac for ease of multitasking. This guide explains how to download
Integrate WeChat Channels and WeChat Official Accounts to Boost Traffic
As short videos continue to soar in popularity, businesses now have new opportunities to enhance their marketing strategies on WeChat. Since the launch of WeChat Channels in 2020, this innovative feature has rapidly become a vital tool for brands to elevate their influence. Today, the seamless integration of WeChat Official Accounts with WeChat Channels enables businesses to maximise their traffic, connect with a broader audience, and significantly boost both sales and customer engagement. What
One Device, Two WeChat Accounts｜Benefits for Personal & Business Chats
Whether for personal communication or business promotion, WeChat has become an indispensable tool in our daily lives, seamlessly merging social media with business functionality. Within WeChat’s dynamic ecosystem, businesses can leverage a multitude of features to elevate their promotional efforts and enhance communication. Common types of WeChat public accounts include: Subscription Account, Service Account, Enterprise WeChat and Mini Program. Are you feeling overwhelmed by the volume of mess
2026 Lunar New Year: The Ultimate WhatsApp Marketing Guide
The 2026 marketing battleground isn't in the Email—it's on WhatsApp. Join us to learn how top brands are using WhatsApp automation to drive revenue and dominate the holiday season.
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In today’s fast-paced digital age, consumers expect personalised experiences tailored to their unique preferences. Gone are the days of generic marketing campaigns that cast a wide net. The modern marketing landscape demands agility, scalability, and a deep understanding of individual customers. To succeed, brands must break free from siloed data and embrace a more holistic approach. This is where Omnichat’s Social Customer Data Platform (SCDP) shines. By unifying customer data from various sour
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Too many customised tags causing confusion for customer segmentation? Unable to gain a comprehensive understanding of the customer consumption behaviour through tagging? Whether through CRM, CDP or WhatsApp marketing, companies often use ‘tags’ to track customer behaviour and preferences. As the number of tags grows, it becomes increasingly difficult to manage numerous tags and maintain a streamlined system. Omnichat’s custom attributes allow merchants to create fixed data fields for updatin
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Are you leveraging Salesforce Journey Builder to streamline your automation journey? The great news is that you can integrate it with Omnichat to send personalised WhatsApp messages and effectively engage with your audience! According to Meta, there are approximately 600 million conversations taking place between individuals and businesses every day. Compared to traditional email, WhatsApp has emerged as a valuable asset for many businesses, with its higher open rate and response rate. Sal
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FAQ
What is WhatsApp Business API?
Similar to your WhatsApp app on your mobile phone, WhatsApp Business API is a messaging channel used to communicate with your contacts; potentials, leads, and customers alike. WhatsApp Business API is a solution for businesses who would like their agents to communicate with their customers via a single WhatsApp account. That's right, your agents will not need to use their personal number to communicate with your customers! Having said that, WhatsApp Business API is a messaging channel without a frontend interface. That's why you will have to use a trusted omnichannel platform like Omnichat to integrate this channel and be able to communicate with your customers seamlessly. Contact us to find out more!
What is Omnichat and why should we subscribe to it?
Omnichat is a leading provider of WhatsApp Business Platform solutions, dedicated to helping businesses enhance their customer communication and drive growth. With our expertise and advanced features, we offer a seamless integration of various messaging channels, such as Instagram, Facebook Messenger, and of course, WhatsApp Business API nto your existing systems, enabling you to leverage automated messaging, chatbot development, and personalized customer interactions. As your business grows, Omnichat can scale to meet your evolving needs, ensuring uninterrupted service and support. With a proven track record of success, Omnichat is your trusted partner for unlocking the full potential of an omnichannel platform with your integrated messaging channels and revolutionizing your customer interactions.
How much does a subscription plan cost?
Our subscription plans are customisable. Schedule a demo to discuss your requirements and receive a tailored pricing proposal.