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L’OCCITANE, an international skincare and wellness group known for its natural products and sustainable values, has been operating across Asia-Pacific for more than a decade. With over ten markets — including Hong Kong, Macau, Singapore, Malaysia, Thailand, Korea, Taiwan, Australia, New Zealand, Vietnam, and India — the brand faced a familiar retail situation: how to stay personally connected with customers across so many different available channels and devices. In today’s retail enviro
The global retail landscape has faced unprecedented volatility in recent years. As Asia’s leading cosmetics retail group with over 200 outlets, Sa Sa recognised that the pandemic was not merely a challenge to be weathered, but a catalyst for fundamental change. By partnering with Omnichat, Sa Sa moved beyond addressing footfall fluctuations to build a robust OMO (Online-Merge-Offline) strategy. This approach seamlessly integrates professional in-store service with advanced digital automation,
Founded in 1976, Benefit Cosmetics (under LVMH group) believes that laughter is the best cosmetic because when we are laughing and having fun, that’s when we are at our most beautiful. With a global presence of over 3,000 BrowBars, and a team of 5,000 adept beauty service professionals across 59 countries, Benefit not only tends to our eyebrow needs but also encourages us to embrace our confidence and have fun. In today’s digital age, Benefit Cosmetics is dedicated to meeting its custome