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Maxim’s Group, founded in 1956, is a leading Asian food and beverage company. It operates over 2,000 outlets, encompassing diverse restaurants, bakeries, cafés, catering services, its award-winning Hong Kong MX Mooncakes, and popular licensed brands like Starbucks, Genki Sushi, and Shake Shack across several territories. To further its mission of “Making Delicious Food More Accessible” and enhance customer convenience, Maxim’s Group developed its proprietary mobile application, Eatizen.
Founded in 1878, Venchi is an Italian gourmet chocolate manufacturer whose century old tradition in ensuring quality and freshness in its products has led to a range of unique award winning chocolates. With more than 135 boutiques worldwide, Venchi creates everyday unforgettable moments of joy and celebration, fun and ‘Allegria’ for cocoa lovers. With more than 140 years of history, how does Venchi adapt to a constantly changing business environment by using the latest marketing techno