15 results found.
Many brands and social media managers have noticed that despite having a large number of followers, organic reach continues to hit new lows. This is not a sign of Facebook’s decline, but rather that Meta’s algorithm has fully transitioned toward “proactively recommending content based on user preferences.” To break through in 2026, you must understand the logic behind these algorithmic shifts. This article breaks down the 5 core metrics of the Facebook algorithm and teaches you how to use Reel
The boundary between digital and physical commerce has vanished, leaving retail operations to grapple with siloed data and fragmented customer journeys. OMO Retail (Online-Merge-Offline) solves this by creating a unified ecosystem where online and offline retail function as a single entity, ensuring every interaction—whether in-store or on a smartphone—is captured and leveraged for growth. Key Highlights for OMO Retail Explained: Connecting Online and Offline Sales- Modern shoppers research
Meta has recently transitioned its original Facebook Recurring Notifications into the more commercially scalable Marketing Messages. Unlike the previous free model, Facebook Marketing Messages are now charged based on the volume of messages sent. This means brands must move away from mass broadcasting and instead use precision segmentation to plan content and target audiences. This ensures every cent of the budget is spent on customers with real conversion potential, thereby increasing engagemen
Facebook Chatbot (Messenger Bot) leverages automation to bridge the gap between customer service efficiency and marketing performance. As a vital channel for building instant connections and driving conversions on Fan Pages, this guide explores setup methods, automated marketing layouts, and post-engagement strategies to help you master conversational commerce. 💡 Key Highlights: Facebook Chatbot GuideFacebook Chatbot Integration & Setup: Seamlessly connect your Facebook Page via Omnichat
As Facebook and Instagram Live technologies mature and online shopping becomes the norm, livestreaming has become a premier choice for brand promotion. For brands looking to break the “high views, low sales” deadlock, the key lies in leveraging automation to capture spontaneous purchase intent. This article breaks down three major winning strategies for FB/IG Live. Through real-world brand success stories, we reveal how to turn livestream hype into e-store sales and offline traffic using keyword
The beauty industry is a battlefield. Bold lipsticks clash with innovative moisturizers, all vying for customer attention. But with competition fiercer than ever, more than simply having the best product is required. You need a strategy that connects with your audience on a personal level. 💡 Key Highlights of Click-to-WhatsApp Ads & CAPI Guide for Beauty Brands- The 2020 privacy updates disrupted traditional social media advertising, making it harder for beauty brands to target and conver
Facebook Lead Ads are a type of Meta ads that allow businesses to collect customer details directly through instant forms on Facebook and Instagram. As part of Facebook lead campaigns, they help businesses generate leads without requiring users to leave the platform. These instant forms are often pre-filled with user information, enabling customers to share their details quickly through a simplified submission process. When connected to CRM systems and WhatsApp follow up workflows, they enable t
According to Statista data, Facebook is the most used social platform globally and has become a crucial channel for businesses to acquire new customers and maintain relationships. However, relying on manual replies for Facebook’s massive message volume is challenging and risks losing customers. This article introduces Facebook Messenger Auto-Reply as the essential solution. We break down the definition, benefits, setup methods, and practical success cases, showing you how to instantly convert ev
Founded by the esteemed Taiwanese beauty expert, Mr. Kevin, basiik champions a philosophy centred on purity and safety in hair and skincare. Designed for consumers who prioritise quality, health, and well-being, basiik has rapidly gained popularity among women of all ages, as well as younger demographics. Headquartered in Taiwan, the brand strategically serves the wider Asia-Pacific region, offering seamless delivery to key markets including Hong Kong, Singapore, and Malaysia. basiik partnered w