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The boundary between digital and physical commerce has vanished, leaving retail operations to grapple with siloed data and fragmented customer journeys. OMO Retail (Online-Merge-Offline) solves this by creating a unified ecosystem where online and offline retail function as a single entity, ensuring every interaction—whether in-store or on a smartphone—is captured and leveraged for growth. Key Highlights for OMO Retail Explained: Connecting Online and Offline Sales- Modern shoppers research
Shin Kong Mitsukoshi, a prestigious department store chain in Taiwan, has earned widespread acclaim from consumers and received the Retail Asia Awards 2023—often hailed as the “Oscars” of the retail industry. A cornerstone of its success lies in its seamless integration of online and offline channels, delivering a truly consumer-centric omnichannel experience. beautySTAGE, a cosmetics retail brand operating under Shin Kong Mitsukoshi, focuses on expanding its market penetration. By offerin
Today’s consumers exhibit sophisticated omnichannel behavior, seamlessly blending online and offline interactions. They research products online, browse in-store, and expect a consistent, personalized experience across all touchpoints. A recent university study underscored this expectation, revealing that 73% of customers prefer multi-channel shopping experiences, emphasizing the need for a cohesive customer journey However, many retailers struggle to effectively connect online marketing efforts
When discussing Online-Merge-Offline sales, you might think of the actual purchasing behaviour across various channels. However, before customers make any purchases, how do they first engage with your brand and products? Social ads could be the solution. With their cost-effectiveness and robust tracking capabilities, they have emerged as a major trend in today’s competitive market. Online stores can leverage digital advertising for product promotion, while physical stores can also utilise it t
Running Facebook (now Meta) Ads can be a powerful tool for reaching new customers and boosting your business. But what if your tracking needs to give you the whole picture? Inaccurate data can lead to wasted ad spend and a distorted view of your campaign performance. The Challenges of Traditional Tracking: For years, advertisers have relied on the Facebook Pixel to track conversions. However, the Pixel has limitations: Privacy Concerns and Ad Blockers: Since recent updates, particularly Apple iO
Founded in 2005, the herbal plant expert YUAN uses locally grown Taiwanese herbs as the primary ingredient in its cleansing and skincare products. By seamlessly incorporating Eastern wellness philosophies, YUAN has gained popularity with its collection of refined and culturally inspired products. Currently, YUAN has approximately 15 stores in Taiwan and 5 in Hong Kong, expanding business to mainland China, Japan, Singapore, and Malaysia. YUAN partnered with Omnichat to amplify its commitment to
In today’s digital age, customers expect a smooth and personalized experience across all touchpoints with a business. Whether they’re browsing a website, using a mobile app, or interacting with customer service through chatbot or social media, they crave consistency and ease. This goes beyond just having the same channels available; it’s about creating an omnichannel experience that allows customers to engage seamlessly and effortlessly. https://videos.files.wordpress.com/8D3ghA9w/fragmented-cx_
Hong Kong’s retail sales value has been declining from 2019 to November 2020, and fell by more than 30% Year-over-Year (YoY) from February to May 2020. Kidsland (02122) opened KKPLUS, a multi-brand platform for pop culture and art toys, in Langham Place in Sept 2020, while many retail brands were coping With difficult situations. Mr. Ching Yiu Lee, Chairman and CEO of Kidsland, emphasised ‘I invest when seeing an opportunity. I believe in my team’s vision.’ Kidsland has also successfully
Retailers have gone through tough times in recent years. Before COVID-19, a lot of retailers started transforming their business model from pure online or offline retail to O2O(Online-to-Offline), which means driving customers from online channels to offline purchase. The outbreak of COVID-19 has put the world on pause and pushed many shoppers to make their purchases online because of the social distancing restrictions, developing a new economic dynamo: stay-at-home economy. That is why OMO(Onli