24 results found.
Meta announced the global availability of Meta Business Agent on 3 June 2026, introducing its own AI agent for businesses across WhatsApp, Messenger and Instagram. For enterprises running customer conversations on WhatsApp, the launch coincides with two pricing changes taking effect this quarter. Both will affect what a WhatsApp operation costs, regardless of whether a business adopts Meta’s agent. This article covers what the product is, what Meta has published on pricing, and the operational q
In today’s fragmented digital landscape, brands face high costs acquiring new customers across competing channels. To build sustainable revenue, nurturing customer loyalty is critical—loyal customers buy more, lower marketing costs, and spark word-of-mouth growth. By tracking key metrics like LTV, churn, and repeat purchase rates through an integrated CRM module, brands can gain complete visibility into customer behavior. Empowering this CRM with AI technology—from predictive churn analysis
Rising ad costs are no longer news, and consumer attention is deeply fragmented across scattered traffic. As a marketer, do you feel trapped in the dilemma where “all marketing ROI is declining, yet every channel still demands effort,” creating profound “traffic anxiety”? In 2026, the traditional marketing funnel—relying on heavy ad spend to drive traffic to websites and capture leads—continues to yield diminishing returns. While the rise of AI and Threads offers fresh traffic opportunities,
The modern retail landscape has reached a point where sending the same generic discount blast to every shopper simply no longer pays off. When stores send out mass blast emails or text messages, they incur high costs and see low engagement. According to a global consumer survey by Salesforce, 78% of modern consumers will actively stop buying from brands that fail to deliver personalised experiences within their first two digital interactions. At the same time, traditional display ad costs are ri
Generating leads is only half the battle. The real challenge is turning those leads into paying customers. Yet according to industry research, 79% of marketing leads never convert into sales due to insufficient follow-up and nurturing. At the same time, buyers expect fast, relevant responses throughout their decision-making journey. Businesses that rely on manual processes often struggle to keep pace, resulting in missed opportunities and stalled pipeline growth. This is where AI lead nurturing
Meta’s research shows that 71% of surveyed Hong Kong consumers messaging brands weekly on WhatsApp, relying on the free Business App is no longer enough for scaling enterprises. As an official WhatsApp Business Solution Provider (BSP), Omnichat solves this by integrating advanced Agentic AI with the WhatsApp Business API. This allows enterprises to centralize message management, ensure strict data security, and deploy intelligent WhatsApp AI agents that deepen customer engagement to boost conver
Routine chores like processing invoices, responding to repetitive queries, and updating data often consume a significant amount of a team’s valuable time, limiting their focus on high-value strategic work. As AI technology advances, the core of corporate competitiveness is shifting—from relying solely on “automation tools” to “hiring” cognitive AI Employees (Digital Workers). This article explores the definition, core advantages, and how businesses can integrate this future workforce to stay c
Chatbots have become a staple in customer service, sales, and marketing in today’s digital-first world. But not all chatbots are created equal. As businesses strive to enhance customer experience and streamline operations, the conversation has shifted from traditional rule-based chatbots to more intelligent systems powered by Conversational AI / AI Chatbots. So, what’s the difference in technology and application between the two, and which one is right for your business? Let’s break it down.
Understanding customer behavior is the cornerstone of modern business strategy, yet the overwhelming volume of modern data makes manual analysis nearly impossible. Artificial Intelligence has emerged as a strategic imperative, transforming raw data into actionable insights that allow brands to predict trends and deliver hyper-personalized experiences across the right channels. By identifying deep patterns and correlations, AI-powered tools enhance satisfaction and loyalty, though success require