38 results found.
WhatsApp Channels was first introduced by Meta in June 2023 and expanded to over 150 countries in September 2023. It is a one way broadcast feature within WhatsApp that allows organisations, companies, and creators to share updates with followers separately from personal chats. Followers can receive channel updates, react with emojis, and view content such as text, images, videos, stickers, and polls, but they cannot reply directly through chat. For businesses, WhatsApp Channels can be useful fo
In the process of running an online store, many owners notice a common phenomenon: despite investing heavily in attracting traffic, the vast majority of visitors leave shortly after browsing without placing an order. Simply chasing new customers while ignoring those who have already interacted with your brand is a waste of marketing budget. This is exactly why stores need to implement remarketing. This article provides an in-depth analysis of how Website Remarketing works and its various channel
In today’s highly competitive e-commerce landscape, many Hong Kong online shop owners find that while running ads brings in traffic, the conversion rate into actual orders is lower than expected. To break through performance bottlenecks, the core key lies in establishing and optimising a complete Online Sales Funnel. Key Points: E-commerce Sales FunnelSales Funnel: Don’t just chase traffic; you must manage all five stages from awareness to retention.Measure Success: Regularly monitor KPIs to fin
In 2026, with advertising costs skyrocketing, relying solely on paid traffic is no longer enough to sustain growth. Smart store owners are shifting their focus to Conversion Rate Optimisation (CRO). This article deep dives into 5 core secrets to improving your conversion rate—from UI/UX and loading speed to AI live chat, cart recovery, and omnichannel automated messaging—helping you maximise every cent of your ad budget and turn visitors into customers. Key Takeaways: Guide to Conversion Rat
Many brands and social media managers have noticed that despite having a large number of followers, organic reach continues to hit new lows. This is not a sign of Facebook’s decline, but rather that Meta’s algorithm has fully transitioned toward “proactively recommending content based on user preferences.” To break through in 2026, you must understand the logic behind these algorithmic shifts. This article breaks down the 5 core metrics of the Facebook algorithm and teaches you how to use Reel
March is a traditional low season for the retail industry. Rather than spending heavily on ads to acquire new customers, the smartest growth strategy lies within your existing database: your “dormant members”—those who already know your brand but haven’t visited in a while. In the age of AI, we no longer need to “blindly” blast broadcast messages. Instead, we can use WhatsApp automation features like replenishment reminders and limited-time coupons to proactively predict demand, achieve precis
When talking about conversations, what comes to your mind? Emails, phone calls, meetings, or WhatsApp? Our work arrangements, ways of living, and even spending habits have changed significantly. More and more people prefer text messaging over audio, video, and even face-to-face meetings. This shift applies directly to business communications; customers now expect a personalised and seamless shopping experience anytime, anywhere through conversational commerce. A Quick Summary for Chat Commerce:
In 2026, WhatsApp is a high-performance revenue engine, not just a messaging tool. With AI Agents raising the bar for personalisation, simple “one-way broadcasts” are no longer enough. To help Hong Kong marketers transform dormant data into a profit centre, we have defined 5 “Golden KPIs” based on Omnichat’s real-world retail insights to audit your success. 💡 Key Takeaways: WhatsApp Marketing KPIs in 2026- Data Assets: Prioritise “Zero-party data” over simple clicks to build long-term comme
WhatsApp stickers are custom static or animated visuals that make WhatsApp conversations more expressive and memorable. Users can create stickers directly within WhatsApp or use third party tools to design custom sticker packs. For brands, using WhatsApp stickers for business can do more than add personality. It can strengthen brand recall, improve engagement, and support campaigns through broadcasts, chatbots, and automated replies. In this guide, you will learn what a WhatsApp sticker is, how