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Social media marketing is thriving in Hong Kong, making Instagram Ads an essential channel for brands to promote products, drive web traffic, and boost offline store visits. According to Datareportal’s Digital 2026: Hong Kong report, Instagram reached over 4.05 million users in Hong Kong by late 2025, representing an ad reach equivalent to 54.8% of the total population. However, many businesses still limit their strategy to simply clicking “Boost Post.” To maximise your ad spend, this guide co
According to Hootsuite, Instagram is the world’s third most-used social platform, with around 3 billion monthly active users. As more brands use Instagram for social commerce, marketing and customer engagement, the volume of DMs (direct messages), post comments and customer enquiries can quickly become difficult to manage manually. Instagram auto reply helps brands detect and respond to customer messages automatically, including DMs and comments. In this guide, you’ll learn how Instagram aut
As Facebook and Instagram Live technologies mature and online shopping becomes the norm, livestreaming has become a premier choice for brand promotion. For brands looking to break the “high views, low sales” deadlock, the key lies in leveraging automation to capture spontaneous purchase intent. This article breaks down three major winning strategies for FB/IG Live. Through real-world brand success stories, we reveal how to turn livestream hype into e-store sales and offline traffic using keyword
Instagram, one of the most widely used social media platforms, has almost reached the number of users of Facebook and WhatsApp. Currently, the reach rate and interaction rate of Instagram are much higher than Facebook. Setting up the auto-reply for Instagram posts helps brands to manage Instagram more efficiently. The average reach rate of Instagram varies based on the number of followers of the account. The reach rate of posts ranges from 12.7% to 26.3%, and the reach rate of story updates rang
On 20th Sep, Meta held its second edition of the ‘Conversations’ event in India to explore the future of businesses by messaging. Not only shared the latest statistics and success stories on business messaging, Meta also introduced the newly launched and upcoming product features including WhatsApp Flows, Meta Verified for businesses and WhatsApp Channels. Entering a new era stressing personalisation, many brands have started developing new business possibilities and meaningful customer relati
On 19th May, Meta held its first-ever business event ‘Conversations’ on the future of customer communication and business messaging, announcing the global launch of ‘WhatsApp Cloud API’ and introducing Facebook’s latest broadcast feature ‘Recurring Notifications’. Businesses can build deeper connections with their customers through WhatsApp, Facebook and Instagram at a more affordable price. Meta next focus: WhatsApp, Facebook for Conversational Commerce Our work arrangements, ways