53 results found.
With global e-commerce holiday sales now exceeding $1.29 trillion and mobile commerce accounting for over 60% of online traffic during peak days, the battle for attention has moved from the inbox to the chat app. While email open rates hover around 20%, WhatsApp boasts a staggering 98% open rate, making WhatsApp coupons the most effective way to cut through the noise. For performance marketers facing rising customer acquisition costs (CAC), leveraging high-intent channels isn’t just an option—
CreFIT is a leading digital finance provider in Hong Kong, dedicated to offering accessible and innovative financial solutions to residents. By leveraging conversational technology, CreFIT aims to simplify the borrowing experience, providing a seamless customer journey for individuals across the city. Facing challenges with high volumes of loan enquiries and significant dropout rates in traditional application processes, CreFIT partnered with Omnichat to implement the WhatsApp Business API. By a
In the realm of digital marketing, the 5A Model proposed by Philip Kotler has become the gold standard for managing the customer journey. This article provides an in-depth analysis of the 5A theory and demonstrates how to leverage Omnichat’s conversational marketing tools to automate customer engagement. From social media automated responses to abandoned basket recovery, we empower you to strike with precision across the stages of Awareness, Appeal, Ask, Act, and Advocacy, converting potential
Running an online store may seem to have a low barrier to entry, but the reality is that “starting is easy, but sustaining is hard.” Many owners invest heavily in ads and time, only to find traffic stagnant and sales flat. Many stores fail not because their products are poor, but because they fall into fatal operational traps. This article analyses these 5 core pain points and shows you how to use Omnichat’s automation to turn lost visitors into real revenue! Key Takeaways: Operational Pain Po
The global travel industry is witnessing a robust recovery. From exploring dream destinations to confirming complex itineraries, 2026 travellers demand seamless and instantaneous interactions. Driven by the surge in Blended Travel, where business and leisure bookings have nearly quadrupled, traveller habits are shifting, creating unprecedented revenue conversion opportunities for agencies and airlines alike. 💡Key Takeaways: 2026 Travel Industry WhatsApp Marketing Strategy Guide- Capture the B
As the Greater Bay Area (GBA) economic circle undergoes deep integration, business service boundaries have expanded across regions. However, as business scales, fragmented communication channels have become a significant “stumbling block” to growth. Whilst Hong Kong customers typically use WhatsApp, mainland clients cannot live without WeChat, and other Asia-Pacific markets like Taiwan and Japan may prefer LINE. For cross-border teams, switching contexts in a second, mastering customer data acro
Meta has recently transitioned its original Facebook Recurring Notifications into the more commercially scalable Marketing Messages. Unlike the previous free model, Facebook Marketing Messages are now charged based on the volume of messages sent. This means brands must move away from mass broadcasting and instead use precision segmentation to plan content and target audiences. This ensures every cent of the budget is spent on customers with real conversion potential, thereby increasing engagemen
In today’s fast-paced digital landscape, e-commerce businesses face unprecedented challenges and opportunities. While a great product and a user-friendly website are essential foundations, they are no longer sufficient to guarantee success. The key differentiator lies in establishing meaningful and lasting relationships with customers. This is where the WhatsApp Business Platform emerges as a game-changer. 💡 Key Highlights of WhatsApp Business for E-Commerce – Over 2 billion users now prefer
In Southeast Asia’s “shoppertainment” era, the battle for the digital wallet isn’t won with bigger discounts, but with better interactions. With the global gamification market projected to reach $36.46 billion by 2026 and the Asia-Pacific region leading growth with a 28.6% CAGR, the data is clear: customers are tired of being sold to, but they love to play. Retailers across Singapore and Malaysia are seeing conversion rates jump by up to 7x when they move from static ads to interactive chat ex