108 results found.
Lunar New Year and Valentine’s Day mark the first peak season of the year. Many are getting new clothes for the festive season or purchasing Valentine’s gifts for their loved ones. How can retailers effectively leverage WhatsApp marketing to boost sales during the peak season? We have compiled several WhatsApp holiday marketing case studies that may inspire your sales strategy. Key Highlights：WhatsApp Marketing for CNY and Valentine’s Day・WhatsApp Holiday Marketing: How retailers can lever
WhatsApp is the most commonly used messaging platform in Hong Kong, its WhatsApp Business API (Platform) allows sending broadcast messages to the target audience without being blocked by Meta, together with the high click-through rate of 98% (comparatively SMS and email only have around 20%), makes WhatsApp Business API (Platform) being widely used by merchants. Chained supermarket Wellcome, outdoor fashion brand Timberland, and fashion and jewellery brand TSL are using WhatsApp to br
WhatsApp Business Solution Providers (BSPs) are official Meta partners that enable businesses to access the WhatsApp Business Platform, formerly known as the WhatsApp Business API, for high volume messaging, automation, chatbots, and team collaboration. These licensed providers are listed in Meta’s Business Partner Directory and handle onboarding, compliance, infrastructure, and API integration, making it possible for brands to scale WhatsApp marketing securely and reliably. 💡 Key Takeaways
In the retail and e-commerce battleground of 2026, competition has shifted from “acquiring new customers” to “customer retention.” As AI-generated ads flood social media and overwhelm consumers, the cost of acquiring a new customer (CAC) has soared. To stand out in 2026, the key is no longer how many new people you reach, but how you use conversational technology and deep data to build irreplaceable connections with existing customers, ensuring stable repurchase rates. Why Customer Retention Out
The WhatsApp Business Platform is streamlining its pricing structure to make messaging costs more transparent and predictable for businesses. These updates simplify billing, encourage better customer experiences, and reflect the value delivered through WhatsApp business communications. Understanding WhatsApp API costs is crucial as Meta transitions from the previous conversation based pricing model to a new per message pricing structure. This shift means charges are now calculated for each indiv
Today’s property buyers primarily use mobile devices to discover new developments. They browse listings on Facebook, explore visuals and videos on Instagram, and communicate daily with friends and family on WhatsApp. As a result, buyers now expect fast, personal, and conversational responses rather than static enquiry forms or delayed callbacks. This behavioural shift is reshaping lead generation for real estate agents and property developers. Instead of forcing prospects through long forms or
Meta Website to WhatsApp Ads are a Meta ad format that directs users from a Facebook or Instagram ad to a landing page before prompting them to start a WhatsApp conversation with a business. Unlike traditional Click to WhatsApp ads that open a chat immediately, this approach allows businesses to educate users, qualify leads, and capture stronger intent before the conversation begins. For businesses in Hong Kong, where WhatsApp is a widely preferred communication channel, this can lead to higher-
WhatsApp Business API vs WhatsApp Business is an important business decision for any brand in 2026. With more than one billion people using messaging platforms like WhatsApp, Facebook Messenger, and Instagram Direct to communicate with businesses every week, the shift toward real-time conversations is only accelerating. Meta’s data shows that 75% of customers prefer to message a business, and 66% are more likely to choose a brand that offers messaging support. Understanding the differences bet
WhatsApp Flows is a feature on the WhatsApp Business Platform (API) that allows businesses to create structured, in-chat customer journeys such as appointment booking, form submission, and lead capture directly within WhatsApp. Unlike traditional chatbots, WhatsApp Flows enables customers to complete multi-step actions without leaving the chat, helping reduce drop-off and improve conversion rates. As an official WhatsApp Business Solution Provider, Omnichat enables businesses to apply for the Wh