128 results found.
Founded in Malaysia, Superdough is the creative force behind immersive entertainment brands such as Hauntu and Breakout, known for blending storytelling, interactive gameplay, and real-world experiences into unique customer adventures. As the brand expanded its presence and customer base, Superdough continually sought new ways to make every customer interaction feel as engaging as the experiences it created offline. However, scaling customer engagement across multiple touchpoints quickly became
Meta’s research shows that 71% of surveyed Hong Kong consumers messaging brands weekly on WhatsApp, relying on the free Business App is no longer enough for scaling enterprises. As an official WhatsApp Business Solution Provider (BSP), Omnichat solves this by integrating advanced Agentic AI with the WhatsApp Business API. This allows enterprises to centralize message management, ensure strict data security, and deploy intelligent WhatsApp AI agents that deepen customer engagement to boost conver
For Southeast Asian (SEA) brands, the customer journey has become conversational. With over 680 million internet users in the region relying solely on mobile-first communication, WhatsApp is now essential for customer acquisition. As a result, it’s crucial for CX managers to build trust and address detailed product questions during the consideration stage itself. Adopting localized WhatsApp best practices helps brands convert interested prospects into confident buyers by balancing scale and empa
Previously, iPhone users needing separate personal and work WhatsApp accounts had to carry two phones, rely on insecure third-party apps, or use WhatsApp Business. Now, WhatsApp has officially launched the “Two Accounts, One Phone” feature for iOS, allowing users to run two different accounts on a single iPhone. By registering a second number via eSIM or dual SIM cards, you can now seamlessly switch between your primary and secondary accounts within the same application. Key Takeaways: Two Whats
WhatsApp is the most widely used instant messaging tool in Hong Kong. According to market research, WhatsApp boasts a penetration rate of over 80% in Hong Kong, serving not only as a tool to connect with friends and family but also as a primary channel for business-to-customer communication, sales, and customer service. Studies indicate that up to 70% of consumers are more inclined to purchase from brands they can message directly. Given that a large portion of customer inquiries are repetitive,
With global e-commerce holiday sales now exceeding $1.29 trillion and mobile commerce accounting for over 60% of online traffic during peak days, the battle for attention has moved from the inbox to the chat app. While email open rates hover around 20%, WhatsApp boasts a staggering 98% open rate, making WhatsApp coupons the most effective way to cut through the noise. For performance marketers facing rising customer acquisition costs (CAC), leveraging high-intent channels isn’t just an option—
WhatsApp Channels was first introduced by Meta in June 2023 and expanded to over 150 countries in September 2023. It is a one way broadcast feature within WhatsApp that allows organisations, companies, and creators to share updates with followers separately from personal chats. Followers can receive channel updates, react with emojis, and view content such as text, images, videos, stickers, and polls, but they cannot reply directly through chat. For businesses, WhatsApp Channels can be useful fo
The 2026 Landscape: From “Omnichannel” to “Unified Intelligence” In 2026, the tolerance for fragmented communication has vanished, as 85% of customers now admit they will abandon a brand entirely if their issue isn’t resolved on the first contact. To combat this churn, CX and IT leads are prioritizing “Memory-rich AI”—a system that leverages the WhatsApp Business API to retain context, language preferences, and purchase history across every interaction. By centralizing data into a single sourc
The boundary between digital and physical commerce has vanished, leaving retail operations to grapple with siloed data and fragmented customer journeys. OMO Retail (Online-Merge-Offline) solves this by creating a unified ecosystem where online and offline retail function as a single entity, ensuring every interaction—whether in-store or on a smartphone—is captured and leveraged for growth. Key Highlights for OMO Retail Explained: Connecting Online and Offline Sales- Modern shoppers research