19 results found.
Brand communication strategists around the world have shifted their approach to doing business by involving customers in conversations. For years, businesses relied on passive, one-way methods like email blasts and static websites; moreover, the focus was always on products rather than value. However, consumer behaviours have changed with technology, due to the COVID-19 outbreak. According to McKinsey & Company, organisations fast-tracked the digitisation of customer interactions and interna
In the future, AI customer service will become the standard for all industries. Enterprises will use AI to handle processes like FAQ, order inquiries, and marketing flow, significantly improving efficiency. The brand’s need is no longer for “one AI,” but for multiple AIs to collaborate. The marketing team wants an AI that understands events and product promotions, the customer service team needs an AI that can read FAQs and SOPs, the travel industry needs a trip planning AI, and e-commerce wants
AI is changing how businesses connect with people. From ads and content to customer chats, AI marketing has become part of everyday work. It helps teams save time, better understand customers, and make marketing more personal. But is it really a game-changer—or just hype? 🎯 AI-Powered Personalisation that Truly Connects Imagine being able to interact with your customers on a personal level—thanks to AI, this is now a reality! Rather than broadcasting the same message to everyone, AI und
By 2025, Gartner predicts that 80% of customer interactions will occur digitally. It’s a powerful reminder of how quickly customer engagement is evolving—and how brands must adapt to it. For years, chatbots were seen as the digital frontline: quick to respond but limited in their understanding. They could answer basic questions, but they couldn’t truly connect. That’s now changing. With the rise of AI-driven omnichannel solutions, businesses are moving beyond scripted chatbots to deliver
AI chatbots have become quite popular, with major tech companies developing their own generative AI. Microsoft Copilot is now available on WhatsApp for free, without needing to download an app or use a VPN. Its functions, including composing messages, answering questions, generating images, and translating, help users enhance their daily communication and work efficiency. This article will provide a detailed introduction to Microsoft Copilot on WhatsApp and how to apply its features practically.
Since the advent of ChatGPT in 2022, it has set off a global AI research and development boom; in 2024, generative AI, extended reality (XR), high-performance computing (HPC), and the application of AI in energy management and health technology have all made great progress. By 2025, known as the “first year of AI application,” the application of artificial intelligence technology will move from the technology exploration stage to large-scale implementation and industrialisation: from daily life,
In today’s fast-paced digital landscape, customers expect efficient and anticipatory service. They no longer want to wait for issues to arise before receiving support; instead, they seek proactive assistance that resolves concerns before they surface. Predictive customer service, powered by Artificial Intelligence (AI), transforms how businesses engage with customers. By leveraging AI-driven insights, companies can anticipate customer needs, personalise interactions, and deliver seamless exper
Generative AI, a branch of artificial intelligence capable of autonomously creating content, is being widely adopted across various fields, including text, image, video, and music generation. Its benefits encompass enhanced content production efficiency, personalised marketing strategies, automated customer service, and reduced operational costs. Leading brands such as Amazon, Nike, and Netflix have already successfully leveraged AI to improve marketing performance and enhance the customer exper
Agentic AI is emerging as a game-changer, enabling a paradigm shift towards autonomous execution of complex processes that go beyond traditional AI capabilities. Businesses are increasingly interested in leveraging AI agents for customer service, marketing, and sales functions. However, effective implementation necessitates a comprehensive understanding of AI Agent workflows. What is an AI agent workflow? Agentic AI refers to AI systems that can independently understand, plan, and execute comple