59 results found.
Businesses must apply for a ‘Message Template’ from Meta before sending WhatsApp Broadcast, and the template can be selected and used for broadcast upon approval. Users who have adopted WhatsApp Business API through Omnichat can directly apply for a ‘Message Template’ in the backend. Key Highlights: WhatsApp Message Template・Message Template: An essential tool for businesses to initiate WhatsApp conversations. Supports rich media to reduce block rates and enhance professionalism.・Mes
With the global conversational commerce market projected to reach $12.64 billion in 2026 and the retail sector leading adoption with a 40.35% market share, the dialogue between brand and buyer has officially become a high-stakes revenue driver. For E-commerce Heads, the shift is no longer about “managing inquiries”—it’s about capitalizing on the fact that 66% of consumers are now ready to complete purchases directly through chat. In an era where a five-minute delay can cause a 56% drop in pu
In Southeast Asia, retail marketing is shifting from fragmented clicks to conversational journeys, fueled by a mobile-first population where over 88% of users access the web via smartphones. With 65% of shoppers more likely to buy from businesses they can message directly, and WhatsApp penetration hitting 91% in markets like Indonesia, retail leaders are using the platform to collapse the funnel. By replacing isolated touchpoints with fluid conversations from social discovery to private checkout
Artificial Intelligence (AI) is fundamentally revolutionizing the e-commerce industry by introducing groundbreaking solutions that automate tasks, generate valuable data insights, and improve retailers’ bottom lines. With over 35% of companies adopting AI by 2023, the retail sector is leveraging advanced algorithms to analyze customer demographics and browsing behaviors, resulting in hyper-personalized product recommendations that boost conversion rates and foster brand loyalty. Beyond personali
In 2026, WhatsApp is a high-performance revenue engine, not just a messaging tool. With AI Agents raising the bar for personalisation, simple “one-way broadcasts” are no longer enough. To help Hong Kong marketers transform dormant data into a profit centre, we have defined 5 “Golden KPIs” based on Omnichat’s real-world retail insights to audit your success. 💡 Key Takeaways: WhatsApp Marketing KPIs in 2026- Data Assets: Prioritise “Zero-party data” over simple clicks to build long-term comme
The beauty industry thrives on establishing meaningful connections through personalized consultations and tailored recommendations, yet traditional loyalty programs that rely on physical point cards or generic rewards often lack the personal touch modern consumers demand. Furthermore, app-based programs create barriers for those hesitant to download additional software, which is where Omnichat becomes a game-changer; by leveraging familiar platforms like WhatsApp, brands can overcome these obsta
WhatsApp Business Solution Providers (BSPs) are official Meta partners that enable businesses to access the WhatsApp Business Platform, formerly known as the WhatsApp Business API, for high volume messaging, automation, chatbots, and team collaboration. These licensed providers are listed in Meta’s Business Partner Directory and handle onboarding, compliance, infrastructure, and API integration, making it possible for brands to scale WhatsApp marketing securely and reliably. 💡 Key Takeaways
In the retail and e-commerce battleground of 2026, competition has shifted from “acquiring new customers” to “customer retention.” As AI-generated ads flood social media and overwhelm consumers, the cost of acquiring a new customer (CAC) has soared. To stand out in 2026, the key is no longer how many new people you reach, but how you use conversational technology and deep data to build irreplaceable connections with existing customers, ensuring stable repurchase rates. Why Customer Retention Out
Today’s property buyers primarily use mobile devices to discover new developments. They browse listings on Facebook, explore visuals and videos on Instagram, and communicate daily with friends and family on WhatsApp. As a result, buyers now expect fast, personal, and conversational responses rather than static enquiry forms or delayed callbacks. This behavioural shift is reshaping lead generation for real estate agents and property developers. Instead of forcing prospects through long forms or