56 results found.
Meta has recently transitioned its original Facebook Recurring Notifications into the more commercially scalable Marketing Messages. Unlike the previous free model, Facebook Marketing Messages are now charged based on the volume of messages sent. This means brands must move away from mass broadcasting and instead use precision segmentation to plan content and target audiences. This ensures every cent of the budget is spent on customers with real conversion potential, thereby increasing engagemen
In today’s fast-paced digital landscape, e-commerce businesses face unprecedented challenges and opportunities. While a great product and a user-friendly website are essential foundations, they are no longer sufficient to guarantee success. The key differentiator lies in establishing meaningful and lasting relationships with customers. This is where the WhatsApp Business Platform emerges as a game-changer. 💡 Key Highlights of WhatsApp Business for E-Commerce – Over 2 billion users now prefer
In Southeast Asia’s “shoppertainment” era, the battle for the digital wallet isn’t won with bigger discounts, but with better interactions. With the global gamification market projected to reach $36.46 billion by 2026 and the Asia-Pacific region leading growth with a 28.6% CAGR, the data is clear: customers are tired of being sold to, but they love to play. Retailers across Singapore and Malaysia are seeing conversion rates jump by up to 7x when they move from static ads to interactive chat ex
In today’s ever-changing retail landscape, businesses are under increasing pressure to provide outstanding customer experiences and boost sales. WhatsApp Commerce offers a unique opportunity to achieve these goals by leveraging the power of one of the world’s most popular messaging apps. 💡Key Highlights of WhatsApp Commerce- Trend: Businesses are moving toward conversational commerce to bridge the gap between product discovery and final checkout within a single messaging interface.- Omnichat
Businesses must apply for a ‘Message Template’ from Meta before sending WhatsApp Broadcast, and the template can be selected and used for broadcast upon approval. Users who have adopted WhatsApp Business API through Omnichat can directly apply for a ‘Message Template’ in the backend. Key Highlights: WhatsApp Message Template・Message Template: An essential tool for businesses to initiate WhatsApp conversations. Supports rich media to reduce block rates and enhance professionalism.・Mes
With the global conversational commerce market projected to reach $12.64 billion in 2026 and the retail sector leading adoption with a 40.35% market share, the dialogue between brand and buyer has officially become a high-stakes revenue driver. For E-commerce Heads, the shift is no longer about “managing inquiries”—it’s about capitalizing on the fact that 66% of consumers are now ready to complete purchases directly through chat. In an era where a five-minute delay can cause a 56% drop in pu
In Southeast Asia, retail marketing is shifting from fragmented clicks to conversational journeys, fueled by a mobile-first population where over 88% of users access the web via smartphones. With 65% of shoppers more likely to buy from businesses they can message directly, and WhatsApp penetration hitting 91% in markets like Indonesia, retail leaders are using the platform to collapse the funnel. By replacing isolated touchpoints with fluid conversations from social discovery to private checkout
Artificial Intelligence (AI) is fundamentally revolutionizing the e-commerce industry by introducing groundbreaking solutions that automate tasks, generate valuable data insights, and improve retailers’ bottom lines. With over 35% of companies adopting AI by 2023, the retail sector is leveraging advanced algorithms to analyze customer demographics and browsing behaviors, resulting in hyper-personalized product recommendations that boost conversion rates and foster brand loyalty. Beyond personali
In 2026, WhatsApp is a high-performance revenue engine, not just a messaging tool. With AI Agents raising the bar for personalisation, simple “one-way broadcasts” are no longer enough. To help Hong Kong marketers transform dormant data into a profit centre, we have defined 5 “Golden KPIs” based on Omnichat’s real-world retail insights to audit your success. 💡 Key Takeaways: WhatsApp Marketing KPIs in 2026- Data Assets: Prioritise “Zero-party data” over simple clicks to build long-term comme