77 results found.
The newly launched WhatsApp Flows by Meta empowers businesses to achieve deeper customer engagement throughout the entire lifecycle. With WhatsApp Forms, companies can capture event sign-ups, appointment bookings, and customer feedback instantly. This helps increase conversions, generate more leads, and improve customer satisfaction — all within WhatsApp’s built-in form system. You may think of a WhatsApp Form as similar to Google Forms or SurveyMonkey, but it is designed specifically to sup
More brands are now using messaging platforms to deliver personalised shopping experiences that address the unique needs of each customer. Meta supports this shift with a dedicated ad format that clicks to WhatsApp across Facebook and Instagram placements such as News Feed, Stories and Marketplace. This helps businesses reach potential customers at every stage of the customer journey and turn interest into conversation more efficiently. Simply by adding a WhatsApp call to action button on Facebo
Maxim’s Group, founded in 1956, is a leading Asian food and beverage company. It operates over 2,000 outlets, encompassing diverse restaurants, bakeries, cafés, catering services, its award-winning Hong Kong MX Mooncakes, and popular licensed brands like Starbucks, Genki Sushi, and Shake Shack across several territories. To further its mission of “Making Delicious Food More Accessible” and enhance customer convenience, Maxim’s Group developed its proprietary mobile application, Eatizen.
Whilst WhatsApp is an essential tool for customer outreach, achieving optimal performance requires a smarter approach. Meta introduces Marketing Messages with Optimisations – a significant advancement enabling businesses to harness powerful AI for more intelligent and effective campaigns through “Marketing Messages Lite API”. It’s about moving beyond simple broadcasts to achieve true precision: delivering the right message to the right person. By optimising audience selection, this featu
The SMCP Group, a prominent player in the international fashion arena, provides a distinctive portfolio of accessible luxury brands, including Sandro, Maje, Claudie Pierlot, and Fursac. Operating across 43 countries with an extensive network of over 1,660 points of sale, the group delivers unique products and premium customer experiences, embodying Parisian elegance and style on a global scale. To enhance the effectiveness of marketing promotional campaigns and streamline sales operations, SMCP
Bauhaus International (Holdings) Limited (HKEX: 483), founded in 1991, is a well-established Hong Kong-based retail operator. Initially focused on multi-brand bags and leather goods, Bauhaus expanded successfully by creating its own distinctive fashion labels like TOUGH Jeansmith and Salad, now showcased across its network of 35 retail stores in Hong Kong and Macau. Leveraging WhatsApp and Omnichat to achieve significant success in driving online-to-offline (O2O) sales and enhancing customer eng
Established in 1991, Luk Fook Holdings (International) Limited (”Lukfook” or the “Group”) is one of the leading jewellery retailers in Hong Kong and Mainland China. The Group principally engages in the sourcing, designing, wholesaling, trademark licensing and retailing of a variety of gold and platinum jewellery and gem-set jewellery products, with a total of over 2,800 points of sale worldwide. Every piece of jewellery tells a unique story The selling price of jewellery prod
WhatsApp has become one of the world’s most widely used messaging platforms. According to Kantar research, 79% of online adults now message businesses at least once a week. Google Ads allows you to create WhatsApp campaigns by setting up message assets that link directly to your WhatsApp Business account. Google’s Click-to-WhatsApp ads take advantage of this behaviour by connecting search intent directly to real-time, personal conversations. This article explains the benefits of using ads th
Have you ever received a one-time password (OTP) via SMS for account login, transaction approval, or identity verification? An OTP is a unique, time-sensitive password used to confirm a user’s identity. With the growing adoption of WhatsApp, WhatsApp OTP has become a secure and convenient alternative for user authentication, widely used for registration, login, and payment verification. Compared with traditional SMS OTP or email delivery, WhatsApp OTP verification provides stronger security, f