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Whilst WhatsApp is an essential tool for customer outreach, achieving optimal performance requires a smarter approach. Meta introduces Marketing Messages with Optimisations – a significant advancement enabling businesses to harness powerful AI for more intelligent and effective campaigns through “Marketing Messages Lite API”. It’s about moving beyond simple broadcasts to achieve true precision: delivering the right message to the right person. By optimising audience selection, this featu
The SMCP Group, a prominent player in the international fashion arena, provides a distinctive portfolio of accessible luxury brands, including Sandro, Maje, Claudie Pierlot, and Fursac. Operating across 43 countries with an extensive network of over 1,660 points of sale, the group delivers unique products and premium customer experiences, embodying Parisian elegance and style on a global scale. To enhance the effectiveness of marketing promotional campaigns and streamline sales operations, SMCP
Bauhaus International (Holdings) Limited (HKEX: 483), founded in 1991, is a well-established Hong Kong-based retail operator. Initially focused on multi-brand bags and leather goods, Bauhaus expanded successfully by creating its own distinctive fashion labels like TOUGH Jeansmith and Salad, now showcased across its network of 35 retail stores in Hong Kong and Macau. Leveraging WhatsApp and Omnichat to achieve significant success in driving online-to-offline (O2O) sales and enhancing customer eng
Established in 1991, Luk Fook Holdings (International) Limited (”Lukfook” or the “Group”) is one of the leading jewellery retailers in Hong Kong and Mainland China. The Group principally engages in the sourcing, designing, wholesaling, trademark licensing and retailing of a variety of gold and platinum jewellery and gem-set jewellery products, with a total of over 2,800 points of sale worldwide. Every piece of jewellery tells a unique story The selling price of jewellery prod
WhatsApp has become one of the world’s most widely used messaging platforms. According to Kantar research, 79% of online adults now message businesses at least once a week. Google Ads allows you to create WhatsApp campaigns by setting up message assets that link directly to your WhatsApp Business account. Google’s Click-to-WhatsApp ads take advantage of this behaviour by connecting search intent directly to real-time, personal conversations. This article explains the benefits of using ads th
Have you ever received a one-time password (OTP) via SMS for account login, transaction approval, or identity verification? An OTP is a unique, time-sensitive password used to confirm a user’s identity. With the growing adoption of WhatsApp, WhatsApp OTP has become a secure and convenient alternative for user authentication, widely used for registration, login, and payment verification. Compared with traditional SMS OTP or email delivery, WhatsApp OTP verification provides stronger security, f
Generative AI, a branch of artificial intelligence capable of autonomously creating content, is being widely adopted across various fields, including text, image, video, and music generation. Its benefits encompass enhanced content production efficiency, personalised marketing strategies, automated customer service, and reduced operational costs. Leading brands such as Amazon, Nike, and Netflix have already successfully leveraged AI to improve marketing performance and enhance the customer exper
Agentic AI is emerging as a game-changer, enabling a paradigm shift towards autonomous execution of complex processes that go beyond traditional AI capabilities. Businesses are increasingly interested in leveraging AI agents for customer service, marketing, and sales functions. However, effective implementation necessitates a comprehensive understanding of AI Agent workflows. What is an AI agent workflow? Agentic AI refers to AI systems that can independently understand, plan, and execute comple
Messaging has been one of the most popular channels for businesses to communicate with customers. When comparing WhatsApp and SMS, you may wonder about the differences and decide which platform aligns best with your needs. The sms vs WhatsApp debate matters for understanding which messaging solution is most effective. Both WhatsApp and SMS are widely used in business communication, and sms and WhatsApp play a crucial role in helping companies reach customers efficiently. WhatsApp has over 3 bill