78 results found.
WhatsApp Channels was first introduced by Meta in June 2023 and expanded to over 150 countries in September 2023. It is a one way broadcast feature within WhatsApp that allows organisations, companies, and creators to share updates with followers separately from personal chats. Followers can receive channel updates, react with emojis, and view content such as text, images, videos, stickers, and polls, but they cannot reply directly through chat. For businesses, WhatsApp Channels can be useful fo
CreFIT is a leading digital finance provider in Hong Kong, dedicated to offering accessible and innovative financial solutions to residents. By leveraging conversational technology, CreFIT aims to simplify the borrowing experience, providing a seamless customer journey for individuals across the city. Facing challenges with high volumes of loan enquiries and significant dropout rates in traditional application processes, CreFIT partnered with Omnichat to implement the WhatsApp Business API. By a
Unleash the limitless potential of customer data in today’s digital era with the Omnichat Salesforce integration, which allows you to seamlessly synchronize data and streamline sales and marketing strategies through unified customer profiles to achieve ‘Customer 360’. This powerful consolidation enhances communication across WhatsApp, Facebook, Instagram, LINE, WeChat, and other messaging platforms, empowering your teams to drive more conversions and achieve remarkable results through accurate c
When talking about conversations, what comes to your mind? Emails, phone calls, meetings, or WhatsApp? Our work arrangements, ways of living, and even spending habits have changed significantly. More and more people prefer text messaging over audio, video, and even face-to-face meetings. This shift applies directly to business communications; customers now expect a personalised and seamless shopping experience anytime, anywhere through conversational commerce. A Quick Summary for Chat Commerce:
The global travel industry is witnessing a robust recovery. From exploring dream destinations to confirming complex itineraries, 2026 travellers demand seamless and instantaneous interactions. Driven by the surge in Blended Travel, where business and leisure bookings have nearly quadrupled, traveller habits are shifting, creating unprecedented revenue conversion opportunities for agencies and airlines alike. 💡Key Takeaways: 2026 Travel Industry WhatsApp Marketing Strategy Guide- Capture the B
As the Greater Bay Area (GBA) economic circle undergoes deep integration, business service boundaries have expanded across regions. However, as business scales, fragmented communication channels have become a significant “stumbling block” to growth. Whilst Hong Kong customers typically use WhatsApp, mainland clients cannot live without WeChat, and other Asia-Pacific markets like Taiwan and Japan may prefer LINE. For cross-border teams, switching contexts in a second, mastering customer data acro
In 2026, WhatsApp is a high-performance revenue engine, not just a messaging tool. With AI Agents raising the bar for personalisation, simple “one-way broadcasts” are no longer enough. To help Hong Kong marketers transform dormant data into a profit centre, we have defined 5 “Golden KPIs” based on Omnichat’s real-world retail insights to audit your success. 💡 Key Takeaways: WhatsApp Marketing KPIs in 2026- Data Assets: Prioritise “Zero-party data” over simple clicks to build long-term comme
Artificial intelligence (AI) is rapidly transforming the business landscape, and a new paradigm is emerging: Agentic AI as a Service (AaaS). This approach offers businesses a powerful and flexible way to integrate sophisticated AI capabilities into their operations without the need for extensive in-house expertise or infrastructure investment. Powered by large language models, an AI Agent within this model is designed to support reasoning and decision-making across business workflows. 💡 Key T
By integrating Salesforce Journey Builder with Omnichat, businesses can tap into the 600 million daily conversations occurring on Meta’s platforms to engage audiences more effectively than traditional email. This seamless integration allows brands to leverage WhatsApp’s superior open and response rates by synchronizing contacts and automating personalized messaging directly within their Marketing Cloud Engagement strategy. Ultimately, combining Salesforce’s robust journey management with Omnicha