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When year end is around the corner, every marketer is busy with planning or refining their marketing strategies in order to take one step ahead of the competition. Many have forecasted that ‘Conversational Commerce’ is one of the top marketing emerging trends in 2022, because customers are looking for a more customised shopping experience. The prediction was accurate. ‘Chat Commerce’ has empowered brands to get the ‘Golden Eggs’, and therefore more and more companies are willing to in
End-of-year consumption festivals are coming, starting with the Double 11, then Black Friday, Double 12, Christmas, and New Year. In an ever-changing and increasingly competitive business environment, many merchants are trying new marketing strategies to stay ahead of the market or maintain their market dominance. Omnichat has compiled three brands using Facebook Messenger and WhatsApp chat commerce during Double 11: Crystal Jade, Venchi, and Watsons. You may find them helpful for reference. Cry
Established in 2003, Mamaway develops and sells reasonable commodities for mothers, and also provides the most basic education and practical operation starting from ‘holding a child’, which is to let new mums know the needs of them and their babies at different stages and how to effectively meet these needs! Mamaway now has more than 60 direct-retail stores worldwide including Taiwan, Malaysia, Singapore, Indonesia, the Philippines, Jordan, the United States, etc. Mamaway Malaysia has adopted Om
Founded in 1878, Venchi is an Italian gourmet chocolate manufacturer whose century old tradition in ensuring quality and freshness in its products has led to a range of unique award winning chocolates. With more than 135 boutiques worldwide, Venchi creates everyday unforgettable moments of joy and celebration, fun and ‘Allegria’ for cocoa lovers. With more than 140 years of history, how does Venchi adapt to a constantly changing business environment by using the latest marketing techno
‘Digital Transformation’ has become a continuing trend among traditional brands, but not every company can successfully create a seamless customer journey and increase sales accordingly. Eu Yan Sang is one in a thousand. Founded in 1879, Eu Yan Sang is well-known for Chinese Medicine healthcare products, which currently runs more than 230 retail outlets in Hong Kong and Macau SARs, Mainland China, Malaysia, Singapore and Australia. Similar to other retailers, Eu Yan Sang has suffered from on
Hong Kong’s retail sales value has been declining from 2019 to November 2020, and fell by more than 30% Year-over-Year (YoY) from February to May 2020. Kidsland (02122) opened KKPLUS, a multi-brand platform for pop culture and art toys, in Langham Place in Sept 2020, while many retail brands were coping With difficult situations. Mr. Ching Yiu Lee, Chairman and CEO of Kidsland, emphasised ‘I invest when seeing an opportunity. I believe in my team’s vision.’ Kidsland has also successfully
[Important Update Announcement] Major Update to Meta Messaging Policies: Recurring Messages Transitioning to Marketing Messages Thank you for your interest in Facebook’s Recurring Notifications feature. Meta has recently announced a significant update aimed at delivering a more integrated and efficient business communication experience. The existing “Recurring Messages” feature will be officially discontinued on January 7, 2026, and will be fully replaced by the new “Marketing Messages
Retailers have gone through tough times in recent years. Before COVID-19, a lot of retailers started transforming their business model from pure online or offline retail to O2O(Online-to-Offline), which means driving customers from online channels to offline purchase. The outbreak of COVID-19 has put the world on pause and pushed many shoppers to make their purchases online because of the social distancing restrictions, developing a new economic dynamo: stay-at-home economy. That is why OMO(Onli
On 19th May, Meta held its first-ever business event ‘Conversations’ on the future of customer communication and business messaging, announcing the global launch of ‘WhatsApp Cloud API’ and introducing Facebook’s latest broadcast feature ‘Recurring Notifications’. Businesses can build deeper connections with their customers through WhatsApp, Facebook and Instagram at a more affordable price. Meta next focus: WhatsApp, Facebook for Conversational Commerce Our work arrangements, ways