49 results found.
The global travel industry is witnessing a robust recovery. From exploring dream destinations to confirming complex itineraries, 2026 travellers demand seamless and instantaneous interactions. Driven by the surge in Blended Travel, where business and leisure bookings have nearly quadrupled, traveller habits are shifting, creating unprecedented revenue conversion opportunities for agencies and airlines alike. 💡Key Takeaways: 2026 Travel Industry WhatsApp Marketing Strategy Guide- Capture the B
As the Greater Bay Area (GBA) economic circle undergoes deep integration, business service boundaries have expanded across regions. However, as business scales, fragmented communication channels have become a significant “stumbling block” to growth. Whilst Hong Kong customers typically use WhatsApp, mainland clients cannot live without WeChat, and other Asia-Pacific markets like Taiwan and Japan may prefer LINE. For cross-border teams, switching contexts in a second, mastering customer data acro
Meta has recently transitioned its original Facebook Recurring Notifications into the more commercially scalable Marketing Messages. Unlike the previous free model, Facebook Marketing Messages are now charged based on the volume of messages sent. This means brands must move away from mass broadcasting and instead use precision segmentation to plan content and target audiences. This ensures every cent of the budget is spent on customers with real conversion potential, thereby increasing engagemen
In Southeast Asia’s “shoppertainment” era, the battle for the digital wallet isn’t won with bigger discounts, but with better interactions. With the global gamification market projected to reach $36.46 billion by 2026 and the Asia-Pacific region leading growth with a 28.6% CAGR, the data is clear: customers are tired of being sold to, but they love to play. Retailers across Singapore and Malaysia are seeing conversion rates jump by up to 7x when they move from static ads to interactive chat ex
Businesses must apply for a ‘Message Template’ from Meta before sending WhatsApp Broadcast, and the template can be selected and used for broadcast upon approval. Users who have adopted WhatsApp Business API through Omnichat can directly apply for a ‘Message Template’ in the backend. Key Highlights: WhatsApp Message Template・Message Template: An essential tool for businesses to initiate WhatsApp conversations. Supports rich media to reduce block rates and enhance professionalism.・Mes
With the global conversational commerce market projected to reach $12.64 billion in 2026 and the retail sector leading adoption with a 40.35% market share, the dialogue between brand and buyer has officially become a high-stakes revenue driver. For E-commerce Heads, the shift is no longer about “managing inquiries”—it’s about capitalizing on the fact that 66% of consumers are now ready to complete purchases directly through chat. In an era where a five-minute delay can cause a 56% drop in pu
In Southeast Asia, retail marketing is shifting from fragmented clicks to conversational journeys, fueled by a mobile-first population where over 88% of users access the web via smartphones. With 65% of shoppers more likely to buy from businesses they can message directly, and WhatsApp penetration hitting 91% in markets like Indonesia, retail leaders are using the platform to collapse the funnel. By replacing isolated touchpoints with fluid conversations from social discovery to private checkout
In 2026, WhatsApp is a high-performance revenue engine, not just a messaging tool. With AI Agents raising the bar for personalisation, simple “one-way broadcasts” are no longer enough. To help Hong Kong marketers transform dormant data into a profit centre, we have defined 5 “Golden KPIs” based on Omnichat’s real-world retail insights to audit your success. 💡 Key Takeaways: WhatsApp Marketing KPIs in 2026- Data Assets: Prioritise “Zero-party data” over simple clicks to build long-term comme
WhatsApp Business Solution Providers (BSPs) are official Meta partners that enable businesses to access the WhatsApp Business Platform, formerly known as the WhatsApp Business API, for high volume messaging, automation, chatbots, and team collaboration. These licensed providers are listed in Meta’s Business Partner Directory and handle onboarding, compliance, infrastructure, and API integration, making it possible for brands to scale WhatsApp marketing securely and reliably. 💡 Key Takeaways