Conversational commerce has become a significant trend in digital marketing. Meta’s statistic shows that 66% of consumers agree that messaging with a business makes them more confident to place an order and pay. With Double 11, Black Friday, Double 12, Christmas, New Year, and other festivals approaching, merchants wonder how to use WhatsApp Business to grow their business. We have developed seven strategies to help you plan for holiday marketing and seize conversational business opportunities!
Holiday Sales Plan：Click to WhatsApp Ads Increase Subscriptions
To start a WhatsApp holiday marketing campaign, businesses must first expand their message reach. By leveraging Meta’s Click to WhatsApp Ads on social media platforms like Facebook and Instagram, businesses can guide customers into a WhatsApp conversation. This increases your WhatsApp subscribers, ensuring your target audience receives holiday marketing offers and is incentivised to make a purchase.
Bauhaus leveraged Click to WhatsApp Ads, potential customers can initiate a direct WhatsApp conversation with a single click on a Facebook or Instagram ad. This allows Bauhaus to instantly address specific questions and offer a shopping experience, thereby effectively accelerating conversions and capturing a 3x increase in leads and a 50% reduction in lead acquisition costs.
Holiday Sales Promotion：WhatsApp Broadcast
WhatsApp has an impressive open rate of 98%, much higher than SMS and email, which only have 20%. Through Omnichat, you can send WhatsApp broadcast messages to multiple target customers at once, making distinguishing your brand from others easier.
During the Mid-Autumn Festival, Vita Green Group sent a WhatsApp Broadcast with three different call-to-action buttons: to introduce the latest offers, redeem a trial set, and contact a store associate for a 1-on-1 consultation. Customers were able to instantly make a purchase or book an appointment to collect a trial set with a health consultant on WhatsApp. Vita Green Group has achieved an impressive click-through rate (CTR) of up to 50%, far exceeding the average CTR of ordinary emails at 3%.
Holiday Sales Promotion：Gamification Marketing——Creative Customer Engagement
How to stand out from the noise of holiday promotions? Creative WhatsApp interactive games are the key! Omnichat has specially designed five classic games that brands can use directly during the festive season. These games can be sent to customers via WhatsApp, Facebook, and Instagram, allowing you to replace traditional text messages with engaging interactions that enhance the shopping experience.
bossini.X introduced a capsule toy game during the Christmas season. Customers participated in the lucky draw simply by successfully registering as members on WhatsApp. Upon winning, they would automatically receive electronic discount vouchers, encouraging them to purchase at our stores. Furthermore, customers could effortlessly recommend friends and family to join the game by forwarding WhatsApp messages, effectively spreading the brand’s marketing messages to different social circles. Through Omnichat, bossini.X rapidly increased its membership base. In the future, the first-party data collected will be utilised for remarketing purposes.
Holiday Sales：WhatsApp Shop & Catalog Place Orders Directly
Shopping, placing orders, and payments can all be done on WhatsApp! Please create your own WhatsApp store to allow customers to place orders and pay by themselves. In addition to expanding new sales channels, it also provides customers with a one-stop shopping experience.
Maxim’s Group’s Eatizen mobile app has launched a dedicated WhatsApp Mooncake Express service. By clicking the “Start Ordering” button or the “Catalog” icon in the top right corner, customers can open the catalog in WhatsApp to browse products. After selecting their desired items from the catalog and adding them to the cart, customers submit their product order. Clicking to fill in order information will prompt the payment page, and once completed, the order is confirmed.
Holiday Sales: WhatsApp Coupon Stimulates Purchases
Distribute WhatsApp coupons during festivals to stimulate impulse consumption and enhance marketing effectiveness. Omnichat’s e-coupons are highly flexible and can be used regardless of website orders or physical stores. They have tracking and countdown functions, which align with the practical application of online-merge-offline (OMO) sales.
Dyson has recently introduced a time-limited promotion aimed at attracting orders. Once customers receive the coupon via WhatsApp, they can easily and quickly redeem it on the official website.
Holiday Sales Remarketing：WhatsApp Restock Notifications
During peak holiday seasons, popular items often sell out quickly. Customers would typically have to monitor when products are back in stock or even abandon their purchase. This is where WhatsApp Restock Notifications can be most effective. When an online store item is out of stock, customers can click a restock alert, and they will receive a WhatsApp notification as soon as the item is available, streamlining the entire shopping process.
Lukfook Jewellery utilizes Omnichat’s WhatsApp Restock Notifications feature. When an online store item is out of stock, customers can opt-in for a “back-in-stock” alert. The moment the product is available, Lukfook instantly notifies these customers through a WhatsApp message. This strategy has yielded remarkable results: in one instance, an order was placed within 5 minutes of the message being sent. In another instance, 30 sets of a limited-edition “Golden Xiao Long Bao” charm sold out within 4 hours, demonstrating the feature’s exceptionally high conversion rate.
Holiday Sales Remarketing：Saving Abandoned Carts
During holiday sales and promotions, customers often add many items to their cart but forget to pay. By automatically sending abandoned cart remarketing reminders via WhatsApp, businesses can rescue unpaid orders, boost conversion rates, and increase revenue!
FILA uses Omnichat’s abandoned cart remarketing feature. If a customer adds a product to their cart on the FILA website but does not check out within a specified time, WhatsApp will automatically send a reminder message to the customer, successfully increasing their Return on Ad Spend (ROAS) by 65% and their conversion rate by 26%.
Are you interested in learning about WhatsApp Business marketing and integrating online and offline sales strategies? Would you like to know how significant brands such as Maxim’s, Sa Sa, Timberland, Lukfook Jewellery, Benefit Cosmetics, and more use WhatsApp to boost conversion rates? If so, feel free to download WhatsApp Business Holiday Marketing eBook and get more information!
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