16 results found.
Founded by the esteemed Taiwanese beauty expert, Mr. Kevin, basiik champions a philosophy centred on purity and safety in hair and skincare. Designed for consumers who prioritise quality, health, and well-being, basiik has rapidly gained popularity among women of all ages, as well as younger demographics. Headquartered in Taiwan, the brand strategically serves the wider Asia-Pacific region, offering seamless delivery to key markets including Hong Kong, Singapore, and Malaysia. basiik partnered w
The global retail landscape has faced unprecedented volatility in recent years. As Asia’s leading cosmetics retail group with over 200 outlets, Sa Sa recognised that the pandemic was not merely a challenge to be weathered, but a catalyst for fundamental change. By partnering with Omnichat, Sa Sa moved beyond addressing footfall fluctuations to build a robust OMO (Online-Merge-Offline) strategy. This approach seamlessly integrates professional in-store service with advanced digital automation,
When discussing Online-Merge-Offline sales, you might think of the actual purchasing behaviour across various channels. However, before customers make any purchases, how do they first engage with your brand and products? Social ads could be the solution. With their cost-effectiveness and robust tracking capabilities, they have emerged as a major trend in today’s competitive market. Online stores can leverage digital advertising for product promotion, while physical stores can also utilise it t
Running Facebook (now Meta) Ads can be a powerful tool for reaching new customers and boosting your business. But what if your tracking needs to give you the whole picture? Inaccurate data can lead to wasted ad spend and a distorted view of your campaign performance. The Challenges of Traditional Tracking: For years, advertisers have relied on the Facebook Pixel to track conversions. However, the Pixel has limitations: Privacy Concerns and Ad Blockers: Since recent updates, particularly Apple iO
On 20th Sep, Meta held its second edition of the ‘Conversations’ event in India to explore the future of businesses by messaging. Not only shared the latest statistics and success stories on business messaging, Meta also introduced the newly launched and upcoming product features including WhatsApp Flows, Meta Verified for businesses and WhatsApp Channels. Entering a new era stressing personalisation, many brands have started developing new business possibilities and meaningful customer relati
[Important Update Announcement] Major Update to Meta Messaging Policies: Recurring Messages Transitioning to Marketing Messages Thank you for your interest in Facebook’s Recurring Notifications feature. Meta has recently announced a significant update aimed at delivering a more integrated and efficient business communication experience. The existing “Recurring Messages” feature will be officially discontinued on January 7, 2026, and will be fully replaced by the new “Marketing Messages
On 19th May, Meta held its first-ever business event ‘Conversations’ on the future of customer communication and business messaging, announcing the global launch of ‘WhatsApp Cloud API’ and introducing Facebook’s latest broadcast feature ‘Recurring Notifications’. Businesses can build deeper connections with their customers through WhatsApp, Facebook and Instagram at a more affordable price. Meta next focus: WhatsApp, Facebook for Conversational Commerce Our work arrangements, ways