KINTO Singapore is a customer-centric car rental company backed by Toyota Financial Services. It aims to provide a hassle-free and delightful car rental experience with new quality standards, convenience, and satisfaction. KINTO Singapore strategically locates its services across Singapore and partners with well-known fuel providers and recreational clubs like SAFRA to provide personalised experiences to its customers.
KINTO Singapore operates in a competitive market and recognises the need to stand out. To achieve this, they shifted their focus towards chat commerce, specifically using social media channels like WhatsApp to reach potential customers and build stronger, more meaningful customer relationships.
KINTO Roadshow at Esso and Shell Stations
To kickstart, KINTO Singapore has collaborated with two of the leading fuel and mobility brands and launched the “Sure Win” campaign. The innovative campaign, launched in November and December 2023, has also been an excellent opportunity for KINTO Singapore to encourage customers to sign up as members by offering a 20% + 2% discount on their next top-up, along with other perks.
It’s a subtle, engaging way to introduce customers to the world of KINTO, letting them experience the smooth journey before they even hit the open road.
Merging offline and online into a seamless journey
To participate in this campaign, dedicated booths have been set up at selected petrol stations. Customers can scan the QR code displayed at the booth using their mobile device to initiate the “Sure-Win Lucky Spin” game. To participate in this campaign, dedicated booths have been set up at selected petrol stations. Customers can scan the QR code displayed at the booth using their mobile device to initiate the “Sure-Win Lucky Spin” game.
Upon scanning the QR code, the system will direct them to KINTO Singapore’s official Whatsapp account and prompt them to begin the game. Once they click on the CTA, customers can play the “Spin the Wheel” game to win complimentary coupons valued up to $150 or a one-way airport transfer. KINTO has implemented a verification function for the winning coupons to ensure customers can quickly redeem them. The verification process is straightforward: KINTO’s sales representatives input the verification code displayed on the coupon to confirm its validity on-site or via WhatsApp.
The “Sure Win campaign” helped KINTO double their lead generation and achieve 20% growth in just two months, significantly expanding its customer base.
“Gamification has helped us create a more enticing and natural call to action to obtain new leads and grow our database more easily. With Omnichat, we enjoyed the flexibility of setting up our mechanics and accessibility to run these campaigns independently anytime”
Sin Yee, Business Development Manager of KINTO Singapore.
The brand utilised Omnichat’s gamification marketing solution to redirect offline customers to KINTO’s WhatsApp. This allowed the brand to connect socially with potential customers online and approach them for future promotions and offers.
KINTO Singapore promoted the roadshows on their official Instagram and Facebook platforms
Leverage Omnichat’s Gamification Marketing Solution to amplify customer engagement and expand your customer base
Omnichat’s innovative solution is designed to provide its brands with an unparalleled experience. With its unique approach, brands can benefit from these distinct advantages.
Referral Marketing via Whatsapp Game
Customers can play more turns by inviting their friends and family to play the game. All they need to do is share the link via WhatsApp with their family and friends and earn more turns once they click to play!
Performance Tracking
Brands can track their gameplay statistics in real-time, keep track of participants, and even download the winning gameplay recording whenever they want.
Discover the power of gamification marketing with Omnichat today!
Omnichat’s gamification marketing has been a revolutionary method for brands to increase customer engagement and improve business performance. With creative campaigns, brands can create immersive customer experiences that generate free advertising, enhance brand awareness, and foster long-term customer loyalty.
Omnichat has developed a strategy that effectively combines offline and online customer experiences, leading to increased customer spending and higher brand ROI. Through this approach, brands can tap into various opportunities to connect with their customers, boost sales, and establish a credible presence in the market. KINTO Singapore continually strives to provide innovative and exciting customer experiences. With the help of Omnichat’s co-pilot, KINTO can implement new campaigns to keep customers engaged and satisfied. KINTO believes that the possibilities for innovation and creativity are endless, and it is committed to exploring new avenues with Omnichat to keep its customers entertained and coming back for more.
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