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For brands serving parents, communication is never just about promotions. It is about providing the right information, at the right time, through the right channel. As one of the world’s leading nutrition companies, Mead Johnson Nutrition supports families throughout every stage of the parenting journey, from pregnancy through early childhood. Among its portfolio of trusted brands is Enfagrow, a scientifically formulated growing-up milk brand designed to support children’s development through ta
Thanks to Business Next for the coverage. L’OCCITANE integrates online and offline data through the Omnichat solution, driving three major changes in membership management and upgrading its official LINE account from a push notification tool to a core platform for membership management and customer relations. Competition among beauty brands is no longer just about products or promotional discounts; it’s about who can provide a better service experience to retain customers. This April, L’OCCITANE
See how G2000 Malaysia generated 2.0 more new leads, achieved an over 80% redemption rate, and built stronger customer loyalty through WhatsApp-powered omnichannel engagement. Bridging Offline Footfall to Digital Loyalty For today’s fashion retailers, success isn’t measured solely by how many shoppers walk through the door. It’s about how effectively brands continue engaging customers after they leave the store. Consumers increasingly expect personalised experiences, exclusive member privileges,
As customer communications increasingly shift to digital channels, maintaining strict regulatory standards has become a non-negotiable priority for enterprise IT and compliance leaders. In 2026, managing customer data over third-party channels requires a fine balance between seamless engagement and ironclad data privacy. According to official performance disclosures published directly by Meta Investor Relations, the scale of business-to-consumer communication has grown exponentially, with paid m
The WhatsApp Business Platform is streamlining its pricing structure to make messaging costs more transparent and predictable for businesses. These updates simplify billing, encourage better customer experiences, and reflect the value delivered through WhatsApp business communications. Understanding WhatsApp API costs is crucial as Meta transitions from free Service Messages and Utility Message Templates within the 24-hour customer service window to a new per message charge basis starting from O
The modern retail landscape has reached a point where sending the same generic discount blast to every shopper simply no longer pays off. When stores send out mass blast emails or text messages, they incur high costs and see low engagement. According to a global consumer survey by Salesforce, 78% of modern consumers will actively stop buying from brands that fail to deliver personalised experiences within their first two digital interactions. At the same time, traditional display ad costs are ri
Generating leads is only half the battle. The real challenge is turning those leads into paying customers. Yet according to industry research, 79% of marketing leads never convert into sales due to insufficient follow-up and nurturing. At the same time, buyers expect fast, relevant responses throughout their decision-making journey. Businesses that rely on manual processes often struggle to keep pace, resulting in missed opportunities and stalled pipeline growth. This is where AI lead nurturing
Founded in Malaysia, Superdough is the creative force behind immersive entertainment brands such as Hauntu and Breakout, known for blending storytelling, interactive gameplay, and real-world experiences into unique customer adventures. As the brand expanded its presence and customer base, Superdough continually sought new ways to make every customer interaction feel as engaging as the experiences it created offline. However, scaling customer engagement across multiple touchpoints quickly became
💡 Key Highlights of AI Shopping – Future of Retail Operations – Traditional AI chatbot retail experiences often frustrate customers with rigid “if-then” logic, resulting in high bounce rates in an era when 85% of shoppers demand instant resolution.- Omni AI leverages advanced LLMs to understand natural language intent, providing human-like product recommendations and 24/7 automated sales assistance across social channels.OMO sales bridges the gap by “binding” online shoppers to physical store