77 results found.
Unleash the limitless potential of customer data with us in today’s digital era! With the Omnichat Salesforce integration, you can now synchronise data between Omnichat and Salesforce seamlessly, and streamline sales and marketing strategies by unified customer profiles, ultimately achieving ‘Customer 360’. The powerful integration with consolidated customer data enhances communication across WhatsApp, Facebook, Instagram, LINE, WeChat, and more messaging platforms. Your teams can drive mo
Google’s plan to eliminate third-party cookies in Chrome has been rolled out to 1% of users and is targeted to be completed by the end of 2024. The restriction to track customer behaviour poses challenges to marketers, who have relied on this tool for remarketing activities for three decades. What are third-party cookies? Third-party cookies are small pieces of data placed on a user’s device by a website different from the one the user is visiting. These can be used to track your website bro
As we count down to 2024, now is the time to focus on devising business plans and finalising budgets for the upcoming year. What are the trends that you should keep an eye on? This article may provide you with some inspiration and insights. Conversational marketing with Generative AI Generative Artificial Intelligence (Generative AI) has reshaped our business world in 2023, prompting various industries to eagerly embrace AI implementation to enhance efficiency, productivity, and customer satisfa
Starting from September 2023, the pricing plan of LINE’s official account is updated. Facing the new pricing plan, brands will need to think about shifting from mass messaging to precision marketing and amplifying each message’s value. Omnichat has summarized three primary strategies: 1. Categorised tagging to differentiate new and regular customers Businesses always aim to increase the number of LINE friends and therefore keep sending friend invitations to new customers. Without a better cate
Instagram, one of the most widely used social media platforms, has almost reached the number of users of Facebook and WhatsApp. Currently, the reach rate and interaction rate of Instagram are much higher than Facebook. Setting up the auto-reply for Instagram posts helps brands to manage Instagram more efficiently. The average reach rate of Instagram varies based on the number of followers of the account. The reach rate of posts ranges from 12.7% to 26.3%, and the reach rate of story updates rang
On 20th Sep, Meta held its second edition of the ‘Conversations’ event in India to explore the future of businesses by messaging. Not only shared the latest statistics and success stories on business messaging, Meta also introduced the newly launched and upcoming product features including WhatsApp Flows, Meta Verified for businesses and WhatsApp Channels. Entering a new era stressing personalisation, many brands have started developing new business possibilities and meaningful customer relati
Meta introduced the latest WhatsApp feature: WhatsApp Channels globally, providing a private broadcast service for marketers to reach out to their audience, and customers to receive updates from their favourite organisations and celebrities. Source: WhatsApp What are WhatsApp Channels? According to WhatsApp, channels are a one-way communication tool for organisations and people to broadcast updates including text, photos, videos, stickers, and polls to followers. Verified WhatsApp Channels are s
Launched its first retail outlet in 1987, bossini has over 1,000 stores worldwide and is headquartered in Hong Kong. Committed to providing customers with a positive and optimistic life attitude, bossini not only offers a wide range of quality apparel products, but also delivers a pleasant and joyful omnichannel shopping experience. Customers in Hong Kong anticipate a smooth and seamless customer journey, regardless of the channels they use. Adopting a holistic omnichannel approach has become
Currently, with twelve brick-and-mortar stores in Hong Kong, kapok has set foot here since 2006 with the goal to discover and bring customers to a selection of ‘future classics’. From the first lifestyle select store in Hong Kong to an internationally renowned brand for its unique vision of fashion and design, kapok constantly delivers a refreshing and distinctive shopping experience to customers. With Omnichat’s chat commerce solutions, online shoppers can now explore the diverse se