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While Google has stepped back from its initial plan to phase out third-party cookies in Chrome, it has introduced a novel approach: Privacy Sandbox. This innovative solution aims to balance user privacy with the needs of online advertisers. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. – Anthony Chavez, Vice President
While online stores may serve as the backbone of an eCommerce business, allowing visitors to browse products and learn more about services at any time, social commerce is becoming increasingly important in customer service, marketing, and sales—an aspect you cannot afford to overlook. A Meta report revealed that 66% of consumers are more likely to shop with businesses that support messaging. Building a sustainable eCommerce business cycle with WhatsApp enables businesses to connect with over 2
With high-quality formulas developed by experts, Imperial Healer integrates health-preserving wisdom and modern scientific research, protecting customers’ health through a fusion of Eastern and Western practices. Their diverse range of nutritional and health products includes King of Cordyceps, King of Lingzhi Spore, King of Eye Care, Imperial Hair Rejuvenation, Imperial Cardiovascular Formula, King of Liver Care, among others, providing comprehensive health protection. Through Omnichat’s conver
Too many customised tags causing confusion for customer segmentation? Unable to gain a comprehensive understanding of the customer consumption behaviour through tagging? Whether through CRM, CDP or WhatsApp marketing, companies often use ‘tags’ to track customer behaviour and preferences. As the number of tags grows, it becomes increasingly difficult to manage numerous tags and maintain a streamlined system. Omnichat’s custom attributes allow merchants to create fixed data fields for updatin
Every connection is an opportunity, and there are 600 million conversations between people and businesses every day. Recently, Meta hosted its third annual business messaging event in Brazil to announce the latest product updates and illustrate how businesses can benefit from business conversations. We have summarised some key updates that you should not overlook: WhatsApp Voice Calls for the WhatsApp Business Platform WhatsApp Group Chats on the WhatsApp Business Platform Meta Verified on
DCH Mobility, the leading motor dealer and distributor for brands such as Bentley, Honda, Nissan, NETA, Isuzu, and YuTong, is one of the largest automotive service groups in Hong Kong. Their services encompass car rental and leasing, maintenance and repairs, after-sales service, car beauty, auto parts and accessories sales, and the Hong Kong Car Owners’ Club. As their business continues to expand, DCH Mobility made the strategic decision to implement conversational commerce and Social CRM, creat
Google’s plan to eliminate third-party cookies in Chrome has been rolled out to 1% of users and is targeted to be completed by the end of 2024. The restriction to track customer behaviour poses challenges to marketers, who have relied on this tool for remarketing activities for three decades. What are third-party cookies? Third-party cookies are small pieces of data placed on a user’s device by a website different from the one the user is visiting. These can be used to track your website bro
As we count down to 2024, now is the time to focus on devising business plans and finalising budgets for the upcoming year. What are the trends that you should keep an eye on? This article may provide you with some inspiration and insights. Conversational marketing with Generative AI Generative Artificial Intelligence (Generative AI) has reshaped our business world in 2023, prompting various industries to eagerly embrace AI implementation to enhance efficiency, productivity, and customer satisfa
Starting from September 2023, the pricing plan of LINE’s official account is updated. Facing the new pricing plan, brands will need to think about shifting from mass messaging to precision marketing and amplifying each message’s value. Omnichat has summarized three primary strategies: 1. Categorised tagging to differentiate new and regular customers Businesses always aim to increase the number of LINE friends and therefore keep sending friend invitations to new customers. Without a better cate