Founded in Malaysia, Superdough is the creative force behind immersive entertainment brands such as Hauntu and Breakout, known for blending storytelling, interactive gameplay, and real-world experiences into unique customer adventures. As the brand expanded its presence and customer base, Superdough continually sought new ways to make every customer interaction feel as engaging as the experiences it created offline. However, scaling customer engagement across multiple touchpoints quickly became a growing challenge.
Customers were discovering the brand through Instagram, Facebook, promotional campaigns, vouchers, and word of mouth, but these interactions often occurred across disconnected channels. While social campaigns generated strong engagement, there was still a gap between online attention and actual conversions. Traditional channels like EDM also struggled to create urgency, especially for time-sensitive promotions, bookings, and voucher redemptions.
Superdough wanted more than just visibility. The team wanted a seamless, interactive customer journey that could turn engagement into measurable business growth while maintaining the brand’s fun, immersive nature. That was when Superdough partnered with Omnichat to transform WhatsApp into a full-funnel customer engagement and conversion channel.
Turning Gamification into a Customer Acquisition Engine
As a brand built around immersive experiences, Superdough naturally saw an opportunity to bring that same energy into its digital marketing strategy. Using Omnichat’s WhatsApp automation and conversational journey capabilities, Superdough launched gamified campaigns featuring scratch cards, spin-to-win mechanics, hidden rewards, and mystery-prize experiences, designed to encourage active participation rather than passive engagement.
What made the campaigns especially effective was how seamlessly they connected social engagement with WhatsApp conversations. Customers who interacted with social media posts by commenting on specific keywords were automatically directed to WhatsApp journeys that let them instantly access games, rewards, promotional offers, and exclusive experiences. This created a frictionless transition from social discovery to direct customer engagement. The results were significant.
One of Superdough’s highest-performing gamified campaigns generated over 2,500 plays and more than 300 shares, while helping the brand acquire thousands of new customer contacts organically through sharing functions and customer referrals. Instead of relying heavily on paid acquisition, Superdough successfully turned customers into active participants who voluntarily amplified campaign reach.
“Gamification changes how customers experience marketing. Instead of feeling like they are being sold to, they feel like they are part of something fun, interactive, and worth sharing,” said Ka Wai, Co-Founder of Superdough. Beyond engagement, gamification also gave Superdough a more effective way to collect first-party customer data and to continuously grow its customer database through highly interactive experiences.
Driving Revenue Through High-Performing Coupon Campaigns
Generating engagement was only one part of the strategy. Superdough also wanted to ensure campaigns translated into measurable revenue. Using Omnichat’s coupon distribution and WhatsApp automation capabilities, Superdough delivered personalised promotional offers directly through WhatsApp based on customer actions and campaign participation. Instead of sending generic promotions, customers received targeted rewards linked to specific behaviours, including limited-time offers, campaign participation incentives, and booking-related promotions.
Because the entire redemption journey took place within WhatsApp, customers could act on promotions immediately without switching platforms or navigating complicated redemption processes.
This significantly improved conversion efficiency and customer response rates. One of Superdough’s best-performing coupon campaigns achieved a redemption rate of over 80%, turning promotional engagement into measurable business impact. At the same time, Omnichat’s tracking and reporting capabilities gave the team clear visibility into coupon opens, engagement, and redemption performance, allowing campaigns to become significantly more measurable and data-driven. Rather than relying on assumptions, the team could directly track how customer conversations contributed to conversions and revenue.
Increasing Engagement Through Timely WhatsApp Broadcasts
As Superdough continued scaling customer engagement, maintaining timely communication became increasingly important. In the entertainment and experience industry, timing plays a critical role in customer action. Delayed reminders often result in missed bookings, forgotten promotions, or expired vouchers. Traditional EDM campaigns struggled to create urgency and frequently delivered lower engagement rates. To solve this, Superdough shifted reminder and re-engagement campaigns to WhatsApp broadcasts using Omnichat’s messaging capabilities.
Instead of generic email reminders, the team delivered highly targeted WhatsApp messages based on customer interests, previous interactions, and voucher activity. Customers received timely reminders for expiring promotions, activity recommendations, and booking-related updates through a channel they were already highly responsive to. One standout campaign reminding customers about expiring Hauntu vouchers achieved a click-through rate of more than 10% and a success rate exceeding 90%, while maintaining zero unsubscribe and block rates.
This significantly outperformed traditional EDM engagement benchmarks and demonstrated how conversational messaging could drive faster customer action.
“Reaching the right customer with the right message at the right time makes all the difference. WhatsApp gives us that level of control, allowing us to create more meaningful conversations that drive real business results,” said Ka Wai. By using Omnichat’s broadcast and automation tools, Superdough created campaigns that felt timely, relevant, and personalised rather than intrusive.
Using Customer Data to Deliver More Relevant Experiences
As customer engagement campaigns became more sophisticated, Superdough also focused on improving its understanding and segmentation of its audiences. Through Omnichat’s chatbot, automation, and customer profile capabilities, the team captured valuable behavioural insights directly from customer conversations and interactions. This included data points such as voucher redemption behaviour, campaign participation, sharing activity, booking preferences, and previous engagement history. Instead of sending the same promotions to every customer, Superdough used these insights to build more personalised and targeted re-engagement campaigns.
Customers who participated in specific campaigns could receive follow-up recommendations related to those campaigns, while customers who redeemed certain offers could receive timely reminders before future expiries. This helped Superdough reduce message fatigue while significantly improving campaign relevance and the quality of engagement. More importantly, it allowed the brand to create a customer journey that felt increasingly personalised as customers continued interacting with the brand over time.
Transforming WhatsApp into a Full-Funnel Revenue Channel
For Superdough, WhatsApp evolved far beyond a customer communication tool. With Omnichat, the platform became a central part of the brand’s customer acquisition, engagement, conversion, and retention strategy. Between June and December 2025 alone, Superdough generated over 15,000 conversations, with more than 90% of customer interactions handled through WhatsApp.
By combining gamification, automated customer journeys, targeted broadcasts, personalised coupon campaigns, and customer segmentation strategies, Superdough successfully transformed customer engagement into measurable business growth. Most importantly, the brand created customer experiences that felt interactive, seamless, and worth returning to. With the right conversational strategy in place, WhatsApp became one of Superdough’s strongest channels for both customer engagement and revenue growth.
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Discover how Omnichat helps brands like Superdough transform WhatsApp into a full-funnel growth engine through gamification, automation, personalised engagement, and conversational commerce. Book a demo today.
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