Boost your brand success with WhatsApp message templates!
Building strong customer relationships is more important than ever in the digital age. The good news is that WhatsApp Message Templates can help companies achieve that. This tool allows businesses to engage with their audience seamlessly, delivering personalised interactions and tailored content.
WhatsApp Message Templates are a powerful tool for businesses to create automated, tailored messages that promote their products or services, confirm orders, or provide customer support. This article will cover the fundamentals of WhatsApp Message Templates, highlight their benefits for brands, and offer a concise guide to help you get started.
Understanding WhatsApp Message Templates
WhatsApp Message Templates are pre-defined message formats that businesses can use to communicate with their customers in a structured manner. These templates cover various scenarios, such as promotional offers, order confirmations, appointment reminders, and feedback requests. They enable businesses to deliver consistent messages efficiently while maintaining a personalised touch.
Type of WhatsApp Message Template
WhatsApp message Templates can be sent to customers who have yet to message you or have not sent a message in the last 24 hours. Unlike free-form messages, only template messages can be used in this scenario, adhering to Meta’s rules and regulations on spam prevention. The templates offered are primarily from these three categories below:
Marketing: Boost awareness, drive sales and build customer engagement by sending promotional offers, product announcements, and other related content.
Utility: Send and follow up on important updates, alerts, and information regarding opt-in confirmation, account-related updates, payment alerts and feedback surveys.
Authentication: Send one-time passcodes for account verification, recovery, or login-related issues.
Why should brands use WhatsApp message Templates?
The use of WhatsApp templates can bring various benefits to brands. Firstly, it helps maintain a professional image and deliver a consistent customer experience. By utilising templates, brands can ensure a uniform format, tone, and structure in their communications, ultimately strengthening their brand identity and messaging across all interactions. This consistency helps build customer trust and reliability, leading to stronger brand loyalty and engagement.
Moreover, using templates can significantly enhance efficiency. Brands can quickly deploy predefined responses, dramatically reducing response times, especially when faced with a high volume of inquiries. By streamlining communication processes and optimising resources, brands can allocate them more effectively. Additionally, pre-approved templates can ensure adherence to spam prevention guidelines and policies. By adhering to these guidelines, brands can reduce the risk of being flagged as spam or facing account restrictions, ensuring uninterrupted communication with their audience while maintaining their brand presence on the platform’s integrity.
How do you use WhatsApp templates for your business?
If you’re planning to use WhatsApp Templates for your business, it’s important to follow the approval process set by META. This ensures that your message template is high quality and doesn’t violate business or commerce policies. Once your template is approved, you’ll receive a notification in your WhatsApp Manager, and an email will be sent to your business manager admins.
However, it’s worth noting that if your template receives negative feedback or low engagement, it may be deactivated. In such a case, you’ll need to improve its quality rating or make any necessary changes to comply with WhatsApp’s policies before you can use it again.
Setting Up WhatsApp Message Templates
Setting up your brand’s WhatsApp Business API can seem daunting and overwhelming, especially if you try to do it alone via the official WhatsApp website. However, you don’t have to face this challenge on your own. By partnering with a WhatsApp Business solution provider (BSP) such as Omnichat, you can simplify and expedite the process for yourself. With Omnichat, you can easily create and submit templates for approval and launch your WhatsApp marketing campaigns using chatbots, pre-saved replies, and analytics.
Ready to take your WhatsApp marketing campaigns to the next level? Drop your contact details below, and let us show you how to set up effective campaigns to take your business to new heights!
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