While online stores may serve as the backbone of an eCommerce business, allowing visitors to browse products and learn more about services at any time, social commerce is becoming increasingly important in customer service, marketing, and sales—an aspect you cannot afford to overlook. A Meta report revealed that 66% of consumers are more likely to shop with businesses that support messaging. Building a sustainable eCommerce business cycle with WhatsApp enables businesses to connect with over 200 million global users at their fingertips.
By integrating SHOPLINE, which offers comprehensive unified eCommerce solutions for merchants, into Omnichat, you can optimise the customer buying journey from end to end, seizing every sales opportunity through chats.
What is Omnichat x SHOPLINE Integration?
By syncing customer lists and customer data from SHOPLINE to Omnichat, you can access the consolidated customer profiles on Omnichat, allowing businesses to continue conversations and initiate remarketing efforts based on that information.
Data can be synced from SHOPLINE to Omnichat:
- Customer Name
- Member ID
- Birthday
- Gender
- Tags
- Member Point Balance
- Member Status
- Membership Tier
- Order Count
- Order Total Sum
- Membership Expiry Date
- Member Tier Gap
- Blacklist Status
- Marketing Optin
Some of the data mentioned above, such as Name, Member ID, Member Points, and Membership Tier, can be displayed on the WhatsApp Member Card powered by Omnichat.
What advantages can businesses gain from integrating Omnichat with SHOPLINE?
The member data sync empowers businesses to streamline conversations from different social channels, and carry out various marketing campaigns for revenue growth.
Centralise conversations from multiple social channels
As a conversation hub, Omnichat allows businesses to manage all communications from WhatsApp, Facebook, Instagram, LINE, and website live chat on a single platform. In addition to accessing basic customer information, you can also view chat history, tags, and shopping cart details.
Website browsing behaviour can be tracked if the website live chat plugin is installed, for example, the pages currently being visited by customers, will be logged and displayed in Omnichat’s backend. This comprehensive information can be used to provide prompt service, quickly resolve customer issues, and even support remarketing efforts.
Rescue abandoned carts with WhatsApp reminders
After retrieving the shopping cart status from SHOPLINE, you can send automated messages to remind customers of items they have yet to check out, thereby increasing conversion rates. As one of the most popular messaging platforms, WhatsApp boasts an impressive open rate of 98%, ensuring that messages are seen by recipients.
Target your audience more accurately with comprehensive data
Using customer information, you can filter and segment audiences based on customer attributes and tags for various marketing broadcasts, enhancing marketing performance.
Synchronised member data can be incorporated into broadcast messages for personalisation; for instance, birthday discounts can be sent to customers during their birthday month to foster loyalty and encourage conversions.
Create a seamless experience for your members on WhatsApp
Integrate your SHOPLINE membership system into your customers’ preferred social channel － WhatsApp. Your members can easily access their membership information by clicking on the WhatsApp member card, eliminating the need to download an additional app.
What other features can Omnichat offer to supercharge your eCommerce business?
WhatsApp Catalog & Payment
Create a shoppable storefront within your WhatsApp chats! With WhatsApp Catalog, businesses can showcase their products or services directly to customers, creating a seamless and irresistible shopping experience. Customers can browse, explore, and buy – all without ever leaving the app.
Interactive Games on WhatsApp
Enhance customer engagement and product promotion through innovative, interactive gamification strategies on WhatsApp. By implementing compelling, participatory games, forward-thinking businesses can leverage WhatsApp for customer interaction that transcends traditional marketing approaches—boosting brand awareness, collecting customer data, and driving sales.
Omnichannel Automated Customer Journey
Omnichat’s Omnichannel Customer Journey empowers marketers to craft sophisticated, automated communication pathways tailored to individual customer behaviours and preferences. With the flexibility to set custom triggers, implement strategic time delays, and deliver targeted messages across various platforms, you can create a genuinely dynamic and responsive customer experience. This approach not only drives conversions but also cultivates long-term customer loyalty in today’s competitive digital landscape.
The powerful integration of Omnichat and SHOPLINE offers a suite of advanced tools designed to transform your customer interactions and drive business growth. It empowers you to develop a fully integrated business cycle that optimises every aspect of your online retail operations. Complete the form below, and let our team of experts guide you through the seamless integration process, tailored to your unique business needs.
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