With the Lunar New Year and Valentine’s Day approaching, many are getting new clothes for the festive season or purchasing Valentine’s gifts for their loved ones. How can retailers effectively leverage WhatsApp marketing to boost sales during the peak season? We have compiled several WhatsApp holiday marketing case studies that may inspire your sales strategy.
G2000: Attract Customers with WhatsApp Red Packets
The fashion brand G2000 utilised the WhatsApp coupon feature powered by Omnichat. By simply registering as a G2000 member for free, customers were eligible to receive $88 red packets. Within three days, G2000 acquired over a thousand new members and increased conversion rates.
Step to receive coupons:
1. Customers connect with G2000 on WhatsApp through the provided link or by scanning the in-store QR code.
2. Chatbot will be automatically triggered by specific keywords for coupon distribution. WhatsApp Coupons can be used in offline stores.
Key features of Omnichat coupons:
1）Omnichannel usage: Equipped with promotion codes, barcodes, and QR codes, whether it can be used for online or offline stores
2）Tracking: Able to monitor the usage of coupons (such as open rate and redeem rate)
3）Countdown and distribution quantity settings: Encourage customers to redeem coupons using a ‘first-come, first-served’ approach
4）Exclusive coupons for store/salespeople: Enable the mass broadcasting of WhatsApp coupons while providing merchants with the ability to set restrictions on the number of coupons per salesperson and the specific stores where they can be redeemed.
Dyson: WhatsApp Holiday Advent Calendar
Countdown calendars, also known as Advent Calendars, have gained popularity in recent years. Premium home appliance brand Dyson leveraged Omnichat’s game feature to create a WhatsApp version of the countdown calendar. Participants could engage in the game up to 5 times daily during the campaign period and receive various surprises prepared by Dyson!
1. The scratch-off game can be triggered through specific keywords on WhatsApp.
2. Customers instantly receive and claim the prize on WhatsApp upon completion. Powered by Omnichat, WhatsApp coupons can be used for online shopping.
By implementing innovative and entertaining marketing strategies, Dyson achieved a remarkable participation count of over 23,000, resulting in a significant increase in engagement and contributing to a boost in online store conversions.
Mira Dining: Handle booking and order enquiries via WhatsApp Chatbot
During festive occasions like Lunar New Year and Valentine’s Day, there is a high demand for festive treats orders and restaurant reservations. Mira Dining promoted its offers across multiple channels such as Facebook, Instagram, eDM, and eShop, and directed traffic to WhatsApp. Therefore, it is easier for them to collect customers’ phone numbers for order follow-ups and payment reminders. This strategy not only facilitated efficient customer communication but also provided remarketing opportunities in the future.
By configuring WhatsApp keywords on Omnichat, customers can trigger the WhatsApp Chatbot with a single input. The Chatbot automatically sends detailed information regarding purchasing offers or restaurant promotions, including images, text, and button links, and guides customers to visit the online store or restaurant for consumption. Additionally, the automated Chatbot can promptly respond to enquiries, reducing customer waiting time.
Using WhatsApp Chatbot, interactive games and coupons powered by Omnichat, brands can effortlessly establish marketing campaigns during the holiday peak periods, effectively driving sales and maximising marketing efforts!
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