1 result found.
Social media is the most popular discovery channel in Hong Kong now. GWI Core 2023 data shows 54% of luxury consumers discover new brands and products through social media, overtaking search engines and TV ads. Consequently, many brands are adopting Social CRM (Social Customer Relationship Management, SCRM) to seamlessly integrate customer data with real-time social interactions. This article will delve into how leveraging a Social CRM system can revolutionise the way you build trust with custom