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Meta announced the global availability of Meta Business Agent on 3 June 2026, introducing its own AI agent for businesses across WhatsApp, Messenger and Instagram. For enterprises running customer conversations on WhatsApp, the launch coincides with two pricing changes taking effect this quarter. Both will affect what a WhatsApp operation costs, regardless of whether a business adopts Meta’s agent. This article covers what the product is, what Meta has published on pricing, and the operational q
As WhatsApp prepares for the phased rollout of its privacy protection policies starting in July 2026, Meta is set to officially launch the “Usernames” feature. This transition introduces a new backend identification mechanism: the Business-Scoped User ID (BSUID). For businesses using the WhatsApp Business Platform, adopting this identifier is essential to prevent service disruptions and ensure you can continue reaching your customers effectively. 💡 Key Takeaways: Privacy-First Messaging: What