Have you been accumulating vast amounts of customer data across various social platforms and websites, but struggling to consolidate it for a more insightful understanding? Are you looking for a tool that automatically sends WhatsApp broadcasts based on customers’ shopping behaviour, browsing history, and membership status? Do you aspire to increase conversion rates and retain customer relationships through targeted messaging in an automated way?
💡A Quick Summary of Social CDP: Customer Data Platform for Personalised Marketing
– 📊 Brands today collect fragmented customer data across multiple channels, making it difficult to execute effective personalised marketing and drive consistent revenue growth.
– 🤖 Omnichat’s Social CDP unifies cross-channel data into a single customer view, enabling automated journeys, precise segmentation, and behaviour-based messaging across WhatsApp, LINE, and more.
– 🚀 The result: higher conversion rates, stronger retention, and increased customer lifetime value through data-driven, real-time engagement.
What is a Social CDP (Customer Data Platform)?
Omnichat Social CDP is your solution. It allows brands to integrate data across channels, generate ‘cross-channel customer profiles’, and implement ‘personalised marketing’ automatically to enhance customer lifetime value and stimulate consistent business revenue growth.
Launched in 2023, Omnichat Social CDP offers a comprehensive solution, spanning cross-channel data integration, customer profile analysis, and personalised marketing.
Social CDP consolidates customer data from social media, e-commerce, physical stores, and other systems. Using Omnichat’s unique cross-channel analysis and comparison technology, it creates cross-channel customer profiles, helping brands understand customer personas. Not only does Social CDP streamline automated, personalised marketing journey setups, but it also enables salespeople to view complete customer profiles to provide better service. With Social CDP, managing customer memberships and personalised interactions has never been easier!
Why Brands Need a Social CDP for Revenue Growth
Omnichat has introduced numerous features to strengthen your brand’s overall marketing process, including:
- Unifying Multi-Channel Customer Data: Expanding your WhatsApp/LINE contact list using a website plugin and in-store campaigns.
- Driving Personalised Marketing at Scale: Increasing conversion rates through abandoned cart remarketing and cross-channel broadcasts.
- Increasing Conversion, Retention, and CLV: Precisely broadcasting to your WhatsApp/LINE audience segmented by customer interests and activity.
With Social CDP, we’ve made the entire marketing process even more streamlined and effective.
Unifying Multi-Channel Customer Data
Previously, you may have had to set up separate campaigns for tagging, segmentation, broadcasting, and resegmentation to achieve the ultimate business goal. Our automated marketing journeys now allow these tasks to be set up in a single step, simplifying future management.
Regular operations can also be automated within the journey. For instance, manual weekly or monthly screening and broadcasting messages to new WhatsApp contacts. The system can check the membership status of every new contact and encourage non-members to proceed with membership registration. Therefore, you can set up a complete customer journey in one go, according to different customer shopping stages and membership status.
Driving Personalised Marketing at Scale
Previously, Omnichat’s primary sources of customer data were social media channels and a tracking pixel on e-commerce websites. Now, Social CDP can integrate even more customer data sources, allowing CRM, ERP, POS, and other CDP systems to be used for journey triggers, interactions, and broadcast filters.
Increasing Conversion, Retention, and CLV
Increasing conversion, retention, and customer lifetime value becomes far more effective when messaging is tailored rather than blasted. With a Social CDP, brands can segment their WhatsApp and LINE audiences based on real customer interests, behaviours, and purchase activity, then deliver highly relevant broadcasts at the right moment. Whether it’s re-engaging inactive users, nudging cart abandoners, or rewarding loyal customers with exclusive offers, each interaction feels timely and personal. This precision not only drives higher conversion rates but also strengthens long-term relationships, turning one-time buyers into repeat customers and maximising overall lifetime value.
How Omnichat Social CDP Works
Cross-Channel Customer Profiles (Omni Customer)
Omnichat’s Social CDP uses unique tracking and matching technology to create a comprehensive customer profile. This profile includes all social interactions, customer service enquiries, and browsing and shopping history on official websites and physical stores.
This profile ensures precise marketing and also allows store salespeople to provide accurate recommendations and services.
Automated Customer Journey Builder
Leverage customer journey to deliver personalised messages, foster stronger customer relationships, and encourage repeat purchases.
The dashboard offers real-time monitoring of your journey’s performance, granting you a holistic view of its impact.
By examining individual nodes, you can dig deeper into specific performance metrics, paving the way for continual adjustments and optimisation of the customer journey.
Real-Time Omni-Channel Analytics
Analyse the current status, growth rate, and growth potential of contacts with comprehensive omni-channel customer analysis. With these insights, brands can optimise daily conversions and determine the most effective starting points for promotional events.
Besides the above core functions, Social CDP also provides custom attributes and Omni Link features, helping brands better integrate omni-channel customer identities and data-driven marketing.
Key Features of Omnichat Social CDP
Custom Attributes for Advanced Segmentation
In conversational commerce, brands often use ‘tags’ to record customer behaviour and preferences. As the number of tags increases, managing and applying them can become challenging. With Omnichat’s ‘custom attributes‘ field, brands can conveniently record custom data such as customer birthdays, membership levels, average spending, total spending, and more.
Custom attributes can be used to trigger and segment journeys, as branching conditions in chatbot flows, and as segmentation filtering conditions during broadcasts.
Omni Link for Identity Resolution
Omnichat’s ‘Omni Link‘ feature allows brands to connect customers to various social platforms and integrate the data and information from these platforms with just a click.
Get Started with Omnichat Social CDP
Omnichat Social CDP brings all your customer data together into a single, unified view, giving you the clarity to understand, engage, and convert customers more effectively. By enabling personalised marketing across channels, you can build stronger relationships, increase customer lifetime value, and drive sustainable revenue growth. Get started with Social CDP today and turn your customer data into a meaningful, measurable business impact.
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