With 85% of its team being devoted cat and dog lovers, DogCatStar is committed to creating ultimate pet products that meet the needs of dogs and cats, hoping to “let our furry friends eat better and age slowly with us.” This passion has not only positioned DogCatStar as a leading pet brand in Taiwan but has also fuelled its expansion into Hong Kong, Macau, Singapore, and Malaysia.
Omnichat’s strategic positioning: Elevating customer data collection through omnichannel integration
Beyond crafting products alongside professional veterinarians and nutritionists, DogCatStar stands out for its data-centric marketing approach with Omnichat, ensuring that the right products reach the right customers at the right time.
Kevin, Marketing Manager at DogCatStar, explains:
“We centralise all customer data within our CDP (Customer Data Platform) to drive strategic decisions, while Omnichat serves as the key bridge for customer communication, fostering direct engagement and nurturing deeper relationships—all within a single platform.”
By integrating Omnichat’s segmentation capabilities with CDP insights, DogCatStar delivers highly targeted LINE broadcasts. Meanwhile, real-time interaction tracking across LINE, Messenger, and Instagram creates a robust customer database, allowing for precise segmentation and personalised outreach.
Seamless interaction with customers through LINE surveys and tagging
DogCatStar has cultivated a strong brand identity—a team of dedicated pet lovers sharing everything pet owners need to care for their furry friends.
This genuine, community-driven approach extends to its LINE Official Account, where friendly and engaging surveys are designed to feel like natural conversations between fellow pet owners. Such personalised experience encourages customers to share information about their pets willingly.
The tags collected during these interactions allow for more precise audience segmentation, ensuring that every customer receives relevant, tailored broadcasts through customer insights—ultimately enhancing their experience and strengthening brand loyalty.
Maximise engagement with multi-layered LINE Rich Menu
Among Omnichat’s most powerful engagement tools is its multi-layered LINE Rich Menu and data-driven customer behaviour analytics.
“LINE Rich Menu” is a dynamic, customisable feature prominently displayed at the bottom of the LINE chat interface, making it the perfect tool for showcasing the brand. When customers add theLINE Official Account, the Rich Menu offers quick access to key brand information, such as exclusive promotions, customer service, and membership benefits. Its interactive buttons and multiple sections allow users to explore and engage with the brand effortlessly.
This flexible design overcomes LINE’s native layout limitations, allowing the brand to organise content effectively while enhancing interactivity.
The DogCatStar team has structured its LINE rich menu into three key sections:
- Ongoing Campaigns – Keeping customers informed about the latest brand initiatives.
- Hot Sell – Encouraging exploration of top-rated and trending products.
- Essential Resources for New Customers – A dedicated hub featuring must-know content and brand highlights.
“By leveraging multi-layered rich menus with automated features, our LINE Official Account has become more than just a messaging platform—it’s an interactive, data-driven touchpoint, much like a mini website,” shares the DogCatStar team. “Through a well-structured rich menu with compelling visuals, we’ve achieved extremely high conversion rates, while consistently driving seven-figure monthly revenue.”
Omnichat’s lucky draws: Transform potential customers to LINE friends
Beyond digital engagement, LINE is a powerful OMO (Online-Merge-Offline) tool, bridging the gap between online and offline experiences.
Pet exhibitions are a key stage for the pet industry, offering brands an opportunity to engage directly with consumers in a meaningful, face-to-face setting. These events are also prime opportunities to captivate and convert new customers.
Since LINE requires users to add a brand’s account as a friend before messaging, building the LINE friend base is the first step towards success. By converting offline customers into LINE friends, the brand can send personalised broadcast messages and promotional offers to boost engagement, enhance loyalty, and drive conversions—all through meaningful, interactive conversations.
At a recent pet exhibition, DogCatStar leveraged Omnichat’s game module to turn high foot traffic into LINE friends. Their lucky draw campaign, featuring discount vouchers and free gifts, successfully drove both sales and engagement.
The results were impressive—over a thousand attendees participated, leading to hundreds of new followers for DogCatStar’s LINE Official Account. With real-time tagging and segmentation, the brand not only converted visitors into followers but also transformed traffic into sales through targeted marketing.
Lady N x Omnichat: Interactive personality quizzes that expand its reach
DogCatStar’s sister brand, Lady N, a premium cat litter brand, sought to expand its audience reach. To achieve this, they combined Omnichat’s chatbot with a fun and engaging personality quiz—a strategy that led to an outstanding 160% participation rate!
Lady N’s goal was to increase visibility and attract more cat lovers to its Instagram Official Account. Staying true to its brand identity—high-quality cat litter, charitable giving, and an adorable pastel aesthetic—the team designed an Instagram-based personality quiz that perfectly aligned with its brand values. By integrating Omnichat’s chatbot, users were seamlessly guided through the quiz within Instagram and encouraged to share their results and follow the brand—boosting brand awareness and reach.
What’s more, Lady N introduced a charitable incentive: for every completed quiz, the brand donated cat litter to animal welfare organisations. This not only enhanced engagement but also strengthened the emotional connection between the brand and its audience, exceeding target participant numbers for the event by 60%, while Instagram followers tripled the anticipated figure.
By blending engaging content, a gamified experience, and social responsibility, Lady N not only resolved its branding challenge but also established itself as a brand cat lovers trust and remember.
Data-driven decision-making for collecting customer insights
Making data-driven decisions is not a one-time effort—it’s a continuous cycle of insights, execution, and refinement.
Kevin, Marketing Manager at DogCatStar, shares three core principles for effective data-driven decision-making:
1. Engagement is personal. Customers don’t want to feel like part of a mass audience—they want a brand to speak to them as individuals.
2. Deep understanding starts with data. The more comprehensive your data collection and analysis, the more precisely you can tailor your approach.
3. Trust is the foundation of customer relationships. The ultimate goal is not just conversion—it’s building lasting connections that drive long-term loyalty.
As an official Meta business partner, Omnichat seamlessly integrates WhatsApp, LINE, Instagram, Facebook, WeChat, and website live chat into a single platform. Trusted by over 5,000 global clients, Omnichat empowers businesses to achieve their goals with advanced automation features like scheduled broadcasts, OMO (online-merge-offline) sales integration, and automated chatbots. Contact us today to unlock the potential of chat commerce!
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