In the fast-paced world of retail, customer experience (CX) is the golden key that unlocks brand loyalty and having repeat customers. We all know the struggle: attracting new customers is tough, but keeping them coming back for more? That’s the holy grail. Here’s the good news: after the first purchase, the odds of a repeat customer jump to a promising 27% chance of returning to your store.
Who are These Repeat Customers and Why are they Important?
Ever had a customer come back for that latest model of phones or the latest gaming console? Those are your enthusiasts – or some brands call them evangelists. They are your repeat customers. They’re the backbone of any thriving electronic retail, and here’s why:
Increases Likelihood of Repeat Purchases
The chance of a satisfied customer coming back for more jumps to a whopping 49% after their second purchase, and an impressive 62% after their third. In short, the more they love your brand, the more likely they are to keep buying from you.
Higher Conversion Rates and Lower Marketing Costs
Repeat customers are easier to convert than newbies. In fact, average e-commerce conversion rates are around 2.5%-3%, but your tech enthusiasts are more likely to buy again. Because familiarity breeds trust! Plus, you can target them with laser-focused marketing campaigns instead of relying on generic tactics.
Greater Spending Per Purchase
Repeat customers aren’t just loyal, they’re also big spenders! They not only visit your store more often, but they also tend to fill their carts with more gadgets and gear compared to first-time buyers. This translates to a higher average order value.
Enhanced Sales During Peak Times
Repeat customers can be your secret weapon during peak seasons like Black Friday and Christmas! In fact, during the 2022 holiday season, a whopping 38.4% of customers were repeat buyers. This number underscores the importance of repeat customers, especially during high-demand periods like Black Friday and Cyber Monday.
Profitable User-Generated Content (UGC)
In this day and age, where social media content is a major source of information, repeat customers are invaluable for generating authentic, trustworthy user-generated content (UGC). They’re the ones creating awesome social media posts, videos, and online reviews filled with genuine love for your tech gear.
So now as we already know who and why repeat customers are important, We need to know how we can create a personalised loyalty programme that is valued by the customers. How do we bridge that gap and turn first-time buyers into lifelong fans? Enter the power of Custom Member Card
What is a Custom Member Card?
Think of them as loyalty programs on steroids. These digital cards are more than just points trackers – they’re a blank canvas to showcase your brand personality and create a truly memorable experience for your customers, best of all, your customers no need to download additional application, and you business doesn’t have to add additional manpower, all of these can be done within the famous WhatsApp platform.
Imagine an electronics enthusiast conveniently whipping out his digital card, one that reflects their passion for tech and their connection with your brand. It’s a small touch that goes a long way in building brand loyalty.
But it gets better! Custom member cards can also display personalised details like points earned, redemption history, and exclusive offers. This level of personalization shows your customers you care, fostering a sense of value and appreciation.
Effortless Point Tracking
- Offline Sales: Simply upload your daily or weekly sales data through familiar Excel files.
- Online Sales: Forget manual entries. Our system seamlessly integrates with your existing e-commerce platform, automatically adding points based on purchase records tracked by pixels.
Automated Rewards for Engaged Members
One of the most powerful features of Omnichat’s Custom Member Cards is the ability to set up automated workflows. These workflows are triggered by a member’s actions or accumulated points. Here are some examples of what you can automate:
As no business is built similar, and so do their business needs. That’s why our Custom Member Card offers a variety of triggers to personalize your loyalty program.
For example, imagine Charlie just bought a brand new Samsung TV, scoring him a whopping 5,000 points (thanks to the 1:1 points program). This instantly bumps him to Gold tier membership, unlocking exclusive benefits like the “Congratulations Coupon” sent his way.
With creative triggers, you can create countless possibilities to surprise and delight your customers throughout their journey.
| Points Update Reason | Trigger Method |
| Website order completed | Completed order on official website and points conversion through Pixel |
| Coupon Redeem | Confirmed deduction of points for coupon redemption |
| Customer journey across all channels | Completed trigger for points calculation action node |
| Import customer data | Successfully imported points data |
Personalized Member Cards – A Digital Badge of Honor
Forget bulky plastic cards! WhatsApp Business API lets you create custom, digital member cards displayed directly within the chat. These can showcase:
- Member Name
- Member’s Grade
- Accumulated Consumption
- Remaining Points Balance
- Available Coupons
Here’s Why They’re a Game Changer for Electronics Retailers:
- Enhanced Brand Identity: Custom member cards allow you to showcase your brand personality and create a more cohesive customer experience.
- Improved Customer Engagement: By displaying personalised information, custom member cards can make customers feel more valued and encourage them to interact with your loyalty program more frequently. Think “gamification” for electronics shopping!
- Increased Repeat Purchases: Loyalty programs with engaging features like custom member cards can incentivize repeat purchases, keeping your customers coming back for the latest gadgets.
- Streamlined Communication: With a WhatsApp API solution integrated with your custom member card program, you can send targeted promotions and updates directly to your customers through their preferred messaging platform – convenient and effective!
WhatsApp API Simplifies Your Membership Program
WhatsApp API integration takes your custom member card program to the next level. Here’s how:
Targeted Promotions: Reach your customers with irresistible deals and offers based on their specific buying habits and interests. Imagine sending a notification about a limited-edition smartwatch to a customer with a history of fitness tracker purchases – pure marketing magic!
All-in-one platform: WhatsApp API allows you to manage your entire customer lifecycle – from attracting new tech enthusiasts to nurturing leads, driving sales, and rewarding loyal customers – all through a single platform.
Real-time Updates: Keep customers informed about their points balance, redemption history, and other program updates through WhatsApp.
Improved Customer Support: Offer real-time customer support through WhatsApp, allowing customers to easily ask questions and resolve issues.
No-coding Needed: WhatsApp API is a user-friendly platform that allows you to proceed with your improved marketing strategy without having to spend time and resources learning to code or managing complex technical setups.
In the competitive world of electronics retail, seamless and interactive customer experience is the key differentiator. By investing in custom member cards and leveraging an innovative and familiar platform such as WhatsApp API, you’re creating a loyalty program that goes beyond points and discounts. You’re building a relationship with your customers, a relationship built on trust, value, and a shared passion for all things tech.
Ready to take your electronics business to the next level? Let’s chat! Omnichat can help you create a custom member card program that drives customer loyalty and keeps your business at the forefront of the electronics industry.
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