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Customers don’t move in straight lines anymore. They browse your Instagram, chat on WhatsApp, click an ad, abandon a cart, and then finally purchase in-store. That messy, non-linear path is what we refer to as the customer journey. To make sense of it, brands often create a customer journey map. But a static map isn’t enough. What you need is a living, breathing version powered by real data — and that’s where Omnichat’s Social CDP comes in. By connecting data across WhatsApp, Instagram
TikTok’s rapid rise and widespread popularity have significantly transformed the social media. The platform has evolved beyond its initial reputation as a hub for sharing dance trends and lighthearted content, emerging as a formidable force in the marketing world. While Instagram and Facebook still command a larger overall market share, TikTok’s unique blend of high user engagement, extensive reach, and untapped potential presents an invaluable opportunity for retail brands to forge meaningful c