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WhatsApp has evolved beyond a mere messaging application to become a premier platform for business engagement. Recently, Meta hosted its fourth annual business messaging event in Miami, unveiling significant product updates designed to further empower businesses in their customer conversations. Ads Manager Centralises All Ads Across WhatsApp, Facebook, and Instagram As WhatsApp is set to introduce ads in Status and Channels, WhatsApp ads will also become manageable through Ads Manager, whi
Every connection is an opportunity, and there are 600 million conversations between people and businesses every day. Recently, Meta hosted its third annual business messaging event in Brazil to announce the latest product updates and illustrate how businesses can benefit from business conversations. We have summarised some key updates that you should not overlook: WhatsApp Voice Calls for the WhatsApp Business Platform WhatsApp Group Chats on the WhatsApp Business Platform Meta Verified on