9 results found.
Many brands and social media managers have noticed that despite having a large number of followers, organic reach continues to hit new lows. This is not a sign of Facebook’s decline, but rather that Meta’s algorithm has fully transitioned toward “proactively recommending content based on user preferences.” To break through in 2026, you must understand the logic behind these algorithmic shifts. This article breaks down the 5 core metrics of the Facebook algorithm and teaches you how to use Reel
Facebook Chatbot (Messenger Bot) leverages automation to bridge the gap between customer service efficiency and marketing performance. As a vital channel for building instant connections and driving conversions on Fan Pages, this guide explores setup methods, automated marketing layouts, and post-engagement strategies to help you master conversational commerce. 💡 Key Highlights: Facebook Chatbot GuideFacebook Chatbot Integration & Setup: Seamlessly connect your Facebook Page via Omnichat
As Facebook and Instagram Live technologies mature and online shopping becomes the norm, livestreaming has become a premier choice for brand promotion. For brands looking to break the “high views, low sales” deadlock, the key lies in leveraging automation to capture spontaneous purchase intent. This article breaks down three major winning strategies for FB/IG Live. Through real-world brand success stories, we reveal how to turn livestream hype into e-store sales and offline traffic using keyword
As the Meta (Facebook) ecosystem evolves, the “free Messenger perk” that many merchants have relied on is approaching a major turning point. Meta has officially announced that the current Recurring Notifications will transform into the more commercially viable Marketing Messages. Marketing Messages will officially replace Recurring Notifications on January 7, 2026. Messaging platforms such as Facebook Messenger are set to shape the future of business communication and customer engagement, wi
According to Statista data, Facebook is the most used social platform globally and has become a crucial channel for businesses to acquire new customers and maintain relationships. However, relying on manual replies for Facebook’s massive message volume is challenging and risks losing customers. This article introduces Facebook Messenger Auto-Reply as the essential solution. We break down the definition, benefits, setup methods, and practical success cases, showing you how to instantly convert ev
On 20th Sep, Meta held its second edition of the ‘Conversations’ event in India to explore the future of businesses by messaging. Not only shared the latest statistics and success stories on business messaging, Meta also introduced the newly launched and upcoming product features including WhatsApp Flows, Meta Verified for businesses and WhatsApp Channels. Entering a new era stressing personalisation, many brands have started developing new business possibilities and meaningful customer relati
End-of-year consumption festivals are coming, starting with the Double 11, then Black Friday, Double 12, Christmas, and New Year. In an ever-changing and increasingly competitive business environment, many merchants are trying new marketing strategies to stay ahead of the market or maintain their market dominance. Omnichat has compiled three brands using Facebook Messenger and WhatsApp chat commerce during Double 11: Crystal Jade, Venchi, and Watsons. You may find them helpful for reference. Cry
[Important Update Announcement] Major Update to Meta Messaging Policies: Recurring Messages Transitioning to Marketing Messages Thank you for your interest in Facebook’s Recurring Notifications feature. Meta has recently announced a significant update aimed at delivering a more integrated and efficient business communication experience. The existing “Recurring Messages” feature will be officially discontinued on January 7, 2026, and will be fully replaced by the new “Marketing Messages
On 19th May, Meta held its first-ever business event ‘Conversations’ on the future of customer communication and business messaging, announcing the global launch of ‘WhatsApp Cloud API’ and introducing Facebook’s latest broadcast feature ‘Recurring Notifications’. Businesses can build deeper connections with their customers through WhatsApp, Facebook and Instagram at a more affordable price. Meta next focus: WhatsApp, Facebook for Conversational Commerce Our work arrangements, ways