31 results found.
Starting from September 2023, the pricing plan of LINE’s official account is updated. Facing the new pricing plan, brands will need to think about shifting from mass messaging to precision marketing and amplifying each message’s value. Omnichat has summarized three primary strategies: 1. Categorised tagging to differentiate new and regular customers Businesses always aim to increase the number of LINE friends and therefore keep sending friend invitations to new customers. Without a better cate
Instagram, one of the most widely used social media platforms, has almost reached the number of users of Facebook and WhatsApp. Currently, the reach rate and interaction rate of Instagram are much higher than Facebook. Setting up the auto-reply for Instagram posts helps brands to manage Instagram more efficiently. The average reach rate of Instagram varies based on the number of followers of the account. The reach rate of posts ranges from 12.7% to 26.3%, and the reach rate of story updates rang
Meta introduced the latest WhatsApp feature: WhatsApp Channels globally, providing a private broadcast service for marketers to reach out to their audience, and customers to receive updates from their favourite organisations and celebrities. Source: WhatsApp What are WhatsApp Channels? According to WhatsApp, channels are a one-way communication tool for organisations and people to broadcast updates including text, photos, videos, stickers, and polls to followers. Verified WhatsApp Channels are s
WhatsApp is still the leading social platform in Hong Kong, and its importance is increasing in the business world. Because of high online advertising costs, many companies are gradually developing WhatsApp Business API as an official communication channel, which not only brings convenience to customers, but also improves response efficiency. Effective from 1 June 2023, the pricing scheme of WhatsApp Business API will be updated, from the previous 2 types to 4 types. Currently, WhatsApp conver