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Starting from September 2023, the pricing plan of LINE’s official account is updated. Facing the new pricing plan, brands will need to think about shifting from mass messaging to precision marketing and amplifying each message’s value. Omnichat has summarized three primary strategies: 1. Categorised tagging to differentiate new and regular customers Businesses always aim to increase the number of LINE friends and therefore keep sending friend invitations to new customers. Without a better cate