In the fast-moving consumer goods (FMCG) industry, the biggest challenge isn’t selling products — it’s keeping customers coming back.
When most purchases happen through retail channels, brands often have little to no access to customer data. Managing membership and loyalty relationships becomes a nearly impossible task.
Omnichat’s Loyalty Points System: A Fresh Solution for FMCG Brands
With Omnichat’s Loyalty Points system, brands can create a full membership experience directly through WhatsApp or LINE—no need to build an app or integrate with POS systems.
The newly launched QR Code Points feature allows FMCG brands to turn product packaging into a membership gateway. Customers simply scan a QR code to instantly collect points, join the loyalty program, and begin an engagement journey.
This innovative mechanism enables brands to quickly capture first-party customer data and track every interaction — from point collection to redemption and repurchase.
For FMCG marketers, it means:
From offline packaging to online membership.
From one-time purchases to long-term relationships.
Loyalty-building is finally actionable.
When Consumers Only Care About Discounts — How Can Brands Be Remembered?
In FMCG, buying frequency is high — but brand loyalty is low.
A shopper might buy Brand A’s drink today, then switch to Brand B tomorrow because of a convenience store discount.
Despite heavy advertising budgets, brands struggle to retain customers.
Why?
- Most sales occur through retail channels, leaving brands with no direct access to consumer data.
- With limited direct touchpoints, brands rely on retailer data or sales reports.
- Traditional membership systems are slow and costly to implement, requiring POS or CRM integration.
Even though marketers know that membership is key to building brand loyalty, executing it effectively has been a major challenge.
Loyalty Programs: From Transactions to Relationships
A successful loyalty program is not just about giving out points — it’s about building relationships.
To run an effective FMCG membership program, brands must:
- Make joining easy – low entry barrier, no app required.
- Offer instant rewards and interaction – immediate gratification through purchases, tasks, and campaigns.
- Continue the brand conversation – keep engaging customers post-purchase with remarketing and reactivation.
However, traditional CRM platforms often require complex ERP, POS, or membership card integrations — impractical for FMCG brands selling mainly through third-party channels.
Managing Membership via WhatsApp/LINE: A Smarter, Lighter Approach
Omnichat’s Loyalty Points system redefines what “easy membership management” means.
Without any app development or technical integration, brands can build a complete points-based loyalty program right inside WhatsApp or LINE.
Marketers can easily configure:
- Point rules for purchases, missions, or campaigns
- Membership tiers and redemption options
- Automated messages like “Welcome,” “Points Expiring Soon,” or “Level Up Reminder”
Customers, in turn, can do everything within their familiar chat interface:
View points, claim coupons, redeem rewards, and receive the next wave of promotions — all in one place.
For brands, this means:
Every chat interaction is trackable, measurable, and part of a long-term relationship.
Every customer who interacts with your brand on WhatsApp or LINE is a member you can track and build a relationship with.
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New QR Code Points Collection: Instantly Connect and Reward Offline Customers
One of FMCG’s biggest pain points is the disconnection between physical products and digital membership systems.
Products are sold in convenience stores, drugstores, or supermarkets — making it hard for brands to access POS data or verify customer identities.
Omnichat’s new QR Code Points Collection feature changes that.
How It Works:
- The brand sets the desired number of points and QR batches in Omnichat’s dashboard.
- The system generates one-time claim links.
- The brand sends these links to the printer to convert into QR codes and place them on:
- Product packaging
- Giveaway cards
- Limited-time campaign materials
Consumers scan the QR code → join the brand’s LINE / WhatsApp account → instantly collect points.
Each QR code can be used only once, preventing duplicate claims.
Brands can track:
- Which QR codes have been redeemed
- Which customers have joined
- Campaign performance reports
Best of all, no POS integration is required — brands can launch a fully functional points program in just days.
Why This Matters Especially for FMCG Brands
From Product Packaging to Customer Journey: Building a Loyalty Loop
Imagine this:
A customer buys a sports drink and sees a message on the bottle — “Scan the QR code to collect points and win prizes!”
They scan it, instantly join the brand’s LINE account, and receive their first points. Minutes later, they get a welcome message:
“Thanks for joining! Collect three more bottles to redeem a limited-edition sports towel.”
That moment transforms a single transaction into an ongoing brand interaction.
Over the following weeks, the brand can:
- Send reminders to repurchase or redeem
- Launch missions like “Invite a friend to collect points and earn 10 extra!”
- Track loyalty behavior and refine future campaigns
For the first time, FMCG brands can truly build sustainable consumer relationships.
Low Effort, High Value
With Omnichat’s QR Code Points feature, brands can:
- Launch a complete loyalty program in days
- Skip system integration or POS setup
- Bridge offline sales with online engagement
For marketing teams, it means independence — no more waiting for retailer cooperation or losing data visibility. Every package, every campaign becomes a new entry point for membership growth.
For consumers, it’s a seamless, fun, and rewarding experience.
Conclusion: Turning Every Purchase into a Relationship-Building Moment
In the FMCG world, competition isn’t just about price or ads —
It’s about who remembers their customers, and who customers remember.
With Omnichat Loyalty Points and QR Code Points Collection, FMCG brands can effortlessly transform product packaging into membership touchpoints — turning every scan into interaction, and every purchase into lasting loyalty.
This marks a pivotal shift in how FMCG brands build and sustain customer relationships.
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