39 results found.
AI is changing how businesses connect with people. From ads and content to customer chats, AI marketing has become part of everyday work. It helps teams save time, better understand customers, and make marketing more personal. But is it really a game-changer—or just hype? 🎯 AI-Powered Personalisation that Truly Connects Imagine being able to interact with your customers on a personal level—thanks to AI, this is now a reality! Rather than broadcasting the same message to everyone, AI und
By 2025, Gartner predicts that 80% of customer interactions will occur digitally. It’s a powerful reminder of how quickly customer engagement is evolving—and how brands must adapt to it. For years, chatbots were seen as the digital frontline: quick to respond but limited in their understanding. They could answer basic questions, but they couldn’t truly connect. That’s now changing. With the rise of AI-driven omnichannel solutions, businesses are moving beyond scripted chatbots to deliver
Conversational commerce has become a significant trend in digital marketing. Meta’s statistic shows that 66% of consumers agree that messaging with a business makes them more confident to place an order and pay. With Double 11, Black Friday, Double 12, Christmas, New Year, and other festivals approaching, merchants wonder how to use WhatsApp Business to grow their business. We have developed seven strategies to help you plan for holiday marketing and seize conversational business opportunities
Credibility and trust are essential for businesses to succeed. What is WhatsApp blue tick verification, and how does it differ from the old green tick? The blue tick is the official verification badge for WhatsApp Business accounts, confirming that the account has been reviewed by WhatsApp and recognised as authentic. This update replaces the previous green tick badge and is part of Meta’s rollout of Meta Verified for Business. It is more than a cosmetic change. It represents a shift toward gr
More brands are now using messaging platforms to deliver personalised shopping experiences that address the unique needs of each customer. Meta supports this shift with a dedicated ad format that clicks to WhatsApp across Facebook and Instagram placements such as News Feed, Stories and Marketplace. This helps businesses reach potential customers at every stage of the customer journey and turn interest into conversation more efficiently. Simply by adding a WhatsApp call to action button on Facebo
WhatsApp has evolved beyond a mere messaging application to become a premier platform for business engagement. Recently, Meta hosted its fourth annual business messaging event in Miami, unveiling significant product updates designed to further empower businesses in their customer conversations. Ads Manager Centralises All Ads Across WhatsApp, Facebook, and Instagram As WhatsApp is set to introduce ads in Status and Channels, WhatsApp ads will also become manageable through Ads Manager, whi
WhatsApp has become one of the world’s most widely used messaging platforms. According to Kantar research, 79% of online adults now message businesses at least once a week. Google Ads allows you to create WhatsApp campaigns by setting up message assets that link directly to your WhatsApp Business account. Google’s Click-to-WhatsApp ads take advantage of this behaviour by connecting search intent directly to real-time, personal conversations. This article explains the benefits of using ads th
Ramadan, a holy month for Muslims, and Aidilfitri or Eid Fitr known as Hari raya in Malaysia and Singapore, the joyous celebration that follows, present unique opportunities and challenges for businesses. Consumer behavior shifts significantly during this period, with increased online activity and a focus on gifting and celebrations. To capitalize on this, businesses must adopt a robust omnichannel strategy, seamlessly integrating various channels to engage customers effectively and drive sales.
Generative AI, a branch of artificial intelligence capable of autonomously creating content, is being widely adopted across various fields, including text, image, video, and music generation. Its benefits encompass enhanced content production efficiency, personalised marketing strategies, automated customer service, and reduced operational costs. Leading brands such as Amazon, Nike, and Netflix have already successfully leveraged AI to improve marketing performance and enhance the customer exper