Omnichat Partners with LINE, Meta, Benefit, and Timberland to Reshape Marketing Funnels with AI, Building a Retail “Trust Engine”

(Taiwan, December 10, 2025) – Omnichat, the leading brand in omnichannel conversational commerce, hosted its 5th annual “2025 Retail Next Summit.” The event gathered heavyweights from the retail industry — LINE, Meta, Benefit, and Timberland — under the theme “AI Without Borders: Redefining Customer Experience,” to explore how AI and OMO (Online-Merge-Offline) are driving the evolution of retail.

Facing the new retail landscape of 2026, the summit provided an in-depth analysis of reshaping marketing funnels through “Data Infrastructure” and “Total Experience.” From the comprehensive data ecosystems of LINE and Meta to the O2O profit-making strategies of Benefit and Timberland, the event showcased a new height in conversational commerce. By blending data-driven insights with human-centric service, brands can break free from “traffic anxiety” and build their own moat of customer trust.

Heading into 2026, the classic conversion funnel is being reinterpreted. Jerry Weng, General Manager of Omnichat Taiwan, stated: “Omnichat helps brands fully satisfy the marketing funnel, starting from ‘Data Infrastructure.’ We use AI to identify high-value audiences, ensuring precise budget allocation to drive traffic into private domains. Furthermore, we transform every interaction into a sales opportunity across omnichannel conversations. Finally, through ‘Predictive Retention,’ we anticipate repurchase timing, creating a perfect growth loop where ‘Data Drives Conversation, and Conversation Creates Revenue.’ This empowers brands to achieve true ‘Total Experience’ growth.”

Achi Tsai, Senior Director of Product & Strategy Planning of Enterprise Solutions Division at LINE Taiwan, pointed out: “LINE will assist brands in digital transformation through four key pillars: Data, DX Solutions, AI + Agent, and Touchpoints. By integrating first-party and ecosystem data through LINE Data Hub, and combining it with the upcoming ‘OA Plus Helper Marketplace’ and future AI chatbots, brands can gain deeper audience insights and automate services. Through deep collaboration with technical partners like Omnichat, enterprises can effectively utilise these data and AI tools to strengthen emotional connections with users.”

With 13 stores in Taiwan, Benefit is dedicated to opening “Beauty Conversations” and deepening emotional ties with consumers. Chloe Huang, General Manager of Benefit Cosmetics Taiwan (LVMH Group), shared: “Benefit focuses on building O2O strategies with data. Through interactive games and brow-waxing coupons via LINE and Omnichat, we successfully directed online traffic to physical stores, achieving an offline redemption rate as high as 85%. By optimising the rich menu reservation process and utilising personalised QR codes for in-store makeup artists, the member binding rate increased 9-fold compared to the previous period. This O2O cycle strategy, combining products and services, allows consumers to build brand loyalty while having fun. Conversational commerce successfully contributed 30% of total Q3 revenue.”

Vicky Yiu, APAC Strategic Partnership Manager of Meta, shared: “Conversational commerce has evolved into a ‘Full-Funnel’ strategy. Brands should leverage ‘Click-to-Message Ads’ combined with ‘Marketing Messages’ to enhance conversion efficiency from precision acquisition to deep re-marketing. Meta is committed to developing Business AI, utilising AI Agents to achieve 24/7 smart guided shopping and flattening the purchase path. By enabling advanced marketing messages and data functions, enterprises can create a seamless sales experience within conversations.”

Timberland empowers frontline staff to create irreplaceable value, making digital tools the most powerful sales partners for store associates. JJ, Senior Marketing Manager of Timberland Taiwan & Hong Kong, stated: “Timberland strives to make LINE the core hub connecting CRM, physical stores, and e-commerce. We empower frontline partners to use precision tags for 1-on-1 interactions, which led to a 36% year-over-year growth in cross-channel consumption among existing customers during Double 11. This proves that a robust OMO infrastructure is more than just a sales tool; it breaks spatial limitations, allowing associates to build friend-like trust with customers. This warmth, rooted in authentic interaction and transcending data analysis, is the brand charm Timberland seeks to shape.”

Alvin Lin, Business Development Director at Omnichat, noted: “Omnichat is committed to breaking data silos and elevating fragmented omnichannel footprints into a consistent ‘Total Experience.’ This not only reinterprets the sales funnel but also helps brands build a ‘perception system’ to accurately interpret customer emotions and subtext. Omnichat will become the trust engine that drives conversions. By deepening human connections through high-touch service, brands will no longer be trapped by traffic anxiety but can build their own customer trust funnel.”

Omnichat continues to iterate and innovate diverse solutions, with a team providing brand-centric dedicated consultancy services. In 2025, Omnichat’s collaboration with Heng Leong Hang won the Gold award for “Best Data Integration” at the LINE BIZ-Solutions Awards and the Silver award for “Best Tech Marketing Application in Commerce” at the Digital Singularity Awards. Additionally, Omnichat helped Watsons Taiwan win the Bronze award for “Best Experience Innovation” at the Future Commerce Awards, demonstrating Omnichat’s use of technology to deepen customer relationships and co-create the future of smart retail.