Are you leveraging Salesforce Journey Builder to streamline your automation journey? The great news is that you can integrate it with Omnichat to send personalised WhatsApp messages and effectively engage with your audience!
According to Meta, there are approximately 600 million conversations taking place between individuals and businesses every day. Compared to traditional email, WhatsApp has emerged as a valuable asset for many businesses, with its higher open rate and response rate.
Salesforce Marketing Cloud Journey Builder, also referred to as Marketing Cloud Engagement, serves as a strategic planning and management tool for businesses to oversee customer interactions, and optimise campaign designs and automation. The seamless integration of Marketing Cloud and contact synchronisation with Omnichat empowers you to efficiently reach out to your targeted audience, delivering highly engaging messaging experiences on a unified platform.
Connect with your customers through messaging at every stage of their journey. The integration empowers you to automatically deliver personalised and interactive WhatsApp messages, providing a seamless experience throughout the entire customer lifecycle.
Omnichat Salesforce Marketing Cloud Integration enables you to elevate messaging experience by harnessing the power of WhatsApp templates and automated Chatbots on Omnichat. Copying payload from Omnichat to Salesforce, you can efficiently broadcast your marketing messages to customers for campaigns and journeys created on the Salesforce Marketing Cloud. By reducing the time spent on content creation, you can free up valuable resources to focus on designing and optimising campaigns.
Create a personalised experience for your customers by seamlessly inserting variables such as their name or birthday from Salesforce into your messages. With the integration of Omnichat and Salesforce Marketing Cloud, you can automatically incorporate these personal details without manually inserting them for each contact, making your communication more tailored and engaging.
Indeed, through the integration, you can access comprehensive reports on the Omnichat platform, which offer valuable insights into messaging and broadcast records. With the detailed information on key metrics such as click rate, response rate, and the revenue generated through WhatsApp, you can evaluate the effectiveness of your strategies and make necessary revisions to achieve better results, and drive greater success for your business.
Create a comprehensive customer journey by leveraging the integration between Salesforce Marketing Cloud and Omnichat! From new members acquisition, and remarketing to retention, you can now communicate with customers easily through automation.
Many businesses may have encountered this scenario – Peter has made in-store purchases for his son’s birthday gifts, but unfortunately, since he did not register as a member, he has been unable to receive any promotional messages or contact the sales team after leaving the store.
This presents a potential loss in sales opportunities since statistics indicate that 80% of a company’s future revenue will be generated by just 20% of its existing customers. With the Omnichat Salesforce integration, you can engage with these contacts and potentially convert them, taking advantage of the impressive message open rate of WhatsApp (up to 98%).
More than 80% of online shoppers tend to abandon their carts without completing their purchases. Leverage the Omnichat and Salesforce Marketing Cloud integration to convert these abandoned orders by sending WhatsApp reminders tailored specifically for abandoned carts at the appropriate time. The automation enhances productivity and efficiency, and also significantly increases the chance of success orders.
By integrating Omnichat with Salesforce Marketing Cloud, you can effortlessly capture customer information, preferences, and behaviour. You can establish multiple automated flows of personalised WhatsApp messages, staying connected with customers regularly using Salesforce Journey Builder. This proactive approach helps cultivate and enhance customer relationships, ultimately increasing the likelihood of repeat purchases.
In conjunction with customer data sync feature, the seamless integration of Salesforce Marketing Cloud and Omnichat enables you to design comprehensive WhatsApp automation journeys within the Salesforce Journey Builder, driving more conversions and fostering stronger customer relationships through WhatsApp.
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