The proliferation of fake business accounts on social media has made consumers more cautious when interacting with brands, creating real challenges for companies trying to build trust online. To maintain credibility and stand out, many businesses now apply for Blue Tick Verification – a badge that confirms the account is authentic and verified. For those using WhatsApp, securing the Blue Tick is a key step in building brand trust and unlocking growth opportunities on the platform. This article covers everything you need to know about WhatsApp Blue Tick Verification, including the application process, eligibility, and tips for success, so your business can shine on social platforms.
Only the top-tier, officially verified business accounts on WhatsApp Business are eligible for the WhatsApp Blue Tick Verification. This blue tick is a verification badge that signals an authentic and verified business profile, and having a complete business profile is essential for obtaining it. The WhatsApp blue tick was previously known as the WhatsApp green tick, and the verification badge was renamed for consistency across Meta platforms. Meta, the parent company of WhatsApp, manages the verification process for business accounts. This helps users easily distinguish legitimate business accounts from potentially fraudulent ones, thus avoiding confusion. For well-known enterprises, Blue Tick Verification allows their official accounts to stand out from regular business accounts, establishing a professional and trustworthy image for the company. Depending on your region, businesses may apply for verification either through the WhatsApp Business Platform or directly via the WhatsApp Business App under the Meta Verified subscription.
After understanding what WhatsApp Blue Tick Verification is, let’s explore the benefits it offers to businesses.
Displaying the blue tick alongside your brand name on WhatsApp not only boosts trust and recognition but also confirms your official business identity. This helps reduce customer hesitation, minimizes confusion, and enhances your brand reputation. Customers are more likely to trust and respond to messages from verified business accounts, as the blue tick serves as a visible symbol of credibility and authenticity.
Additionally, having a verified status can significantly increase the open rates and engagement of your message with customers, as they are more confident that the communication is coming from a legitimate and trusted source.
By successfully completing WhatsApp’s rigorous Blue Tick Verification process, the company will be granted the distinguished blue tick, which will be prominently displayed alongside its business name when communicating with customers. This visual cue immediately conveys the legitimacy and authenticity of the company’s WhatsApp presence. Even if customers receive messages from unfamiliar sources, they can click to view the company’s name and relevant information rather than seeing an anonymous phone number, effectively enhancing the brand’s credibility and authority.
Given the prevalence of fake accounts, customers often prefer to block unverified business accounts. Verified business accounts, however, provide a sense of security for customers, since not all businesses can easily obtain official verification. This helps build trust between the business and its customers.
Messages sent from accounts with the blue tick are less likely to be blocked or reported, as WhatsApp has already deemed them trustworthy. Additionally, customers are more inclined to interact with official business accounts, reducing the risk of engagement with counterfeit accounts. This can significantly strengthen customer relationships over time.
The unique blue tick can quickly capture consumers’ attention, increasing brand recognition and awareness. This creates more business opportunities and significantly enhances WhatsApp marketing performance.
This guide explains how to get the WhatsApp blue tick verification badge. Follow these steps to complete your application and receive the verified badge on your WhatsApp Business account. To apply, your business must have access to the WhatsApp Business API, as verification features are only available through this platform. The process involves submitting your business information for review. To qualify, you need to meet the following criteria and complete the steps outlined below.
● The business must have a WhatsApp Business account and use the WhatsApp Business API, such as an advanced API account set up with Omnichat’s assistance.
● Two-factor authentication (2FA) must be enabled, and the account name must match the official company name.
● The business must complete Meta Business Verification and be verified on Facebook. If the application is rejected, you can reapply multiple times.
● The account’s messaging level must reach Tier 2.
● The business must have no history of violating WhatsApp’s business policies or terms and must remain fully compliant.
● A high-quality official website with strong brand recognition and media exposure is recommended.
● Being Meta Verified can help streamline the process and may add additional credibility to your business profile.
1) Log in to your WhatsApp Manager through Facebook Business Manager
2) In the Overview section, enter the phone number you want to apply for the official business account
3) Click “Submit Request” and fill in the required information
The review results are usually released within 5 to 7 days after submission. If the application is approved, the blue tick will be automatically displayed next to your business account. During the review period, you can continue using your WhatsApp account as usual.
1) Use a company email address rather than a public email such as Gmail, Hotmail, or Yahoo.
2) Avoid using paid media advertisements during the application process, as this may affect the credibility of your brand.
3) Publish 3 to 5 positive media articles or press releases to strengthen your brand image and increase recognition.
If you receive a rejection for your application, it means your business account does not meet the required standards. You can reapply after 30 days, and there is no limit to the number of times you can submit your application for blue tick verification. Before reapplying, you should understand the reasons for the rejection, such as incorrect company information, and resolve the issues before submitting another application. Meanwhile, work on increasing your social media exposure, including organic likes, and optimise your website experience to expand brand influence.
Vita Green, a leading enterprise in the pharmaceutical and health supplement industry with over 8,000 sales points globally across Asia, Europe, and the US, successfully obtained WhatsApp’s official Blue Tick Verification for all its business accounts through collaboration with Omnichat. This partnership helped establish greater authority and credibility for the brand among customers.
In addition, as part of Vita Green’s brand expansion strategy, the company leveraged Omnichat’s customized WhatsApp Business API solutions. This approach allowed Vita Green to seamlessly integrate its online and offline marketing channels, thereby enhancing the overall customer experience and driving greater brand visibility. This approach quickly uncovered a large number of potential customers, achieving a 50% click-through rate and 60% automation.
By using the official WhatsApp Business Solution Provider, Omnichat, you can leverage the following key features to develop and implement your WhatsApp marketing strategy:
The WhatsApp blue tick is a verification badge that appears next to a business account’s name on WhatsApp. It signifies that the account has been officially verified by Meta, confirming the authenticity and legitimacy of the business. This badge helps customers easily identify genuine business accounts, increasing trust and reducing the risk of interacting with fraudulent or fake profiles.
Any business with a WhatsApp Business account that meets the eligibility criteria can apply for blue tick verification. This typically includes businesses using the WhatsApp Business API or, in some regions, the WhatsApp Business App under Meta Verified. To qualify, businesses must complete Meta’s business verification process, enable two-factor authentication, and maintain a consistent and complete business profile. A reputable online presence, including a professional website and media recognition, can improve the chances of approval.
The approval process usually takes between 5 to 10 business days. However, the timeline may vary depending on factors such as application completeness, the business’s digital presence, and Meta’s review capacity at the time. During peak periods, reviews may take longer. Ensuring that all submitted information is accurate and consistent can help avoid delays.
If your application is rejected, you can reapply after 30 days. Before submitting again, review the possible reasons for rejection, such as incomplete or incorrect business details, low online visibility, or failure to meet eligibility criteria. Strengthen your application by improving your business profile, website, and organic media exposure. Ensuring full compliance with WhatsApp’s policies will also help improve your chances of approval in subsequent applications.
There is no fee for applying for blue tick verification through the WhatsApp Business API. However, if you apply through the WhatsApp Business App as part of the Meta Verified subscription (available in select regions), it may involve a monthly cost. This paid option includes additional benefits such as account impersonation protection and enhanced support. Pricing may vary by region and provider.
In 2026, customer behaviour has evolved faster than most brands expected. People no longer have…
ReThink HK is Hong Kong's unique annual event dedicated to accelerating sustainable transformation. By uniting…
Online coupon users already spend 24% more than regular shoppers, proving that this isn't just…
L’OCCITANE, an international skincare and wellness group known for its natural products and sustainable values,…
In the fast-moving consumer goods (FMCG) industry, the biggest challenge isn’t selling products — it’s…
Social media is the most popular discovery channel in Hong Kong now. GWI Core 2023…